Public Relations + Event Management = Success

With vast experience working with national non-profits for nearly 20 years, our event management talents exceed expectations. We love bringing education to all events and are hired for one-time needs or public relations on an ongoing basis where we incorporate both.
Recently we teamed up with Todd Patrick & Co. Salon for our client, Tempus Hair Restoration for “Operation Hundreds of Heads”. With a team effort, we executed an amazing event that boosted both businesses on social, in black and […]

Email Marketing Presentation – Break Through the Inbox Clutter & More

Thursday, May 18 at 11:30 AM – 1 PM
LPGA International – 1000 Champions Dr, Daytona Beach, Florida 32124
This presentation will dive deeper into the email marketing maze, teaching you time-saving shortcuts including:
* How to build fresh email lists
* What type of content gets read
* The template game – making your newsletter look professional
* Subject line “do’s”
* CAN-SPAM laws
* How often to send
* How to incorporate social media effectively
* Effective tracking – what it all means
* Plan in advance every 6 […]

Blueberry Festival of Greater Orlando – April 22

Browsing through Facebook last weekend we came across Southern Hill Farm’s Blueberry Picking Weekend which made me pause. The fact that they had two food trucks participating made me even more interested. With over 400 people interested/going I wondered where Clermont was and proceeded to Google maps to find out. An hour and some change from Port Orange, not too bad. I contacted my sweetheart and asked if he wanted to go blueberry picking. We both were raised up […]

Office Away From Home – Daytona Beach

When you’re a traveling marketer, finding the right place to set up shop is key!
The right amount of space, positive energy, strong drinks and great service are a must to settle in to begin typing.
Recently we chose Halifax Yacht Club for our office away from home. What a gorgeous venue located in the heart of downtown Daytona Beach. Bavarian soft pretzel with Yuengling infused cheese dip. Delicious snack for an afternoon pick me up. The pot stickers were great, […]

TIS the Season of GIVING!

TIS the Season of GIVING!
By Callan Group Client, Nita Schmellick, Pres/CEO with Community Foundation of East Central Florida
WE have all heard many stories of nonprofits, some very big and well known, being involved in a scandal or financial mismanagement. How can we trust that when we make a donation to a nonprofit it will be used for good and the agency is fiscally responsible with our money?
About 40% of all individual nonprofit donations are made in December. Charity Navigator […]

AirBnb Marketing

Callan Group Communications and Imagine Wanderlust have teamed up to become a luxury marketing and management duo for AirBnB hosts and travelers alike.
After traveling to Italy the summer of 2016, Diane Michael of Callan Group Communications and Lisa Cherie of Imagine Wanderlust realized their shared desire to see the world while working. After staying in AirBnB units in Rome, Florence and Venice, the dynamic duo decided to combine their talents and add an AirBnB marketing option to their established […]

Instagram For Your Business

If you’re not using a business Instagram page to increase your profits, you may be a digital dinosaur.
Instagram has quickly turned into a revenue generating machine for businesses in just six years! As of June 2016, the mobile photo sharing platform reached 500 million monthly active users (Source: Statista). If your business isn’t posting daily, at the minimum, you are definitely a digital dinosaur!
Creating a business page is simple and free! But it’s not one of those sites where […]

Featured Client: The Good Food Truck

Have a holiday party coming up & want something different to do for your dedicated staff? Hire The Good Food Truck!
The Good Food Truck is a fan favorite locally at rallies, fundraisers, breweries and corporate locations. They are contacted regularly to host lunch at office buildings for staff appreciation and special occasions. Why not book them for your holiday party?
Since The Real Chef Mark and his team are so sought after, they are almost completely booked so contact Justine […]

Don’t Be Prehistoric

If your digital portfolio doesn’t score an A+ your business may become extinct!
We heard time and time again that Facebook was a fad, now it’s highly unusual for a business to not have a page. Same goes with many other digital sites. Keeping all of them updated and knowing the constant changing settings each one requires is time consuming and at times overwhelming.
CGC loves doing a FREE digital profile for any business that wants to know their footprint score. […]