After sitting back for years concentrating solely on our proprietary email newsletter business, we were approached to become a virtual marketing director for a local hot spot. Part of that role was to manage over a dozen social media sites and boost their new name and digital footprint by redefining their organic search.

The results were amazing after a year. Before we began selling these services to other clients we beta-tested each platform to be able to prove that we could handle what we were selling. We know our practices are unique and our results are proven in analytics that our clients can always view.

When it comes to online marketing, the results you really care about are getting new leads and retaining customers. Simply ranking high in search results and having a Facebook page doesn’t necessarily correlate to having a solid marketing plan that makes you money. Seeing how frequently your business name appears in organic search results is a good indicator of what you need to work on when it comes to optimizing for your branded terms. We highly recommend to search your business name and see what populates.

Is your name associated with the business?
Do you Google reviews to the right of the screen?
What pops up when you select images?

When we are prospecting a client we always do a digital profile where we Google many terms related to their business. This gives us a very strong idea of what is needed most right now and then what to build from.

When is the last time you Googled your business?

If you’re not happy with the results, let Callan Group Communications help!

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