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		<title>What Are Meta Leads—And Which Ad Objective Should You Be Using?</title>
		<link>https://www.thecallangrp.com/how-to/what-are-meta-leads-and-which-ad-objective-should-you-be-using/</link>
		
		<dc:creator><![CDATA[Diane Michael]]></dc:creator>
		<pubDate>Sun, 12 Apr 2026 20:18:14 +0000</pubDate>
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					<description><![CDATA[If you’ve spent any time exploring paid advertising on Facebook or Instagram, you’ve likely come across the term Meta Leads. But what does it actually mean—and more importantly, when should you use it? At Callan Group Communications, we believe in connecting the dots and helping you understand not just what works, but why it works. [&#8230;]]]></description>
		
		
		
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		<title>Facebook Combines All Videos Into Reels: What This Means for Your Business</title>
		<link>https://www.thecallangrp.com/news/facebook-combines-all-videos-into-reels-what-this-means-for-your-business/</link>
		
		<dc:creator><![CDATA[Justine Mancini]]></dc:creator>
		<pubDate>Fri, 14 Nov 2025 07:06:12 +0000</pubDate>
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					<description><![CDATA[Facebook has officially rolled out a major update — all videos on the platform are now considered Reels. This means that instead of having a separate “Videos” section and a “Reels” section, all uploaded videos will now live under the Reels tab. This change is part of Facebook’s continued focus on short-form video content, aligning [&#8230;]]]></description>
		
		
		
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		<title>How to Add an Admin to Your Facebook Store Location Page</title>
		<link>https://www.thecallangrp.com/how-to/how-to-add-an-admin-to-your-facebook-store-location-page/</link>
		
		<dc:creator><![CDATA[Justine Mancini]]></dc:creator>
		<pubDate>Fri, 14 Nov 2025 06:26:42 +0000</pubDate>
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					<description><![CDATA[Simplify Multi-Location Management on Facebook Managing multiple store locations on Facebook can help your brand maintain consistency while giving each location a local voice. But to do that effectively, you need to know how to add admins or editors to each location page. Here’s your quick and clear guide to setting it up the right [&#8230;]]]></description>
		
		
		
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