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	<title>local advertising &#8211; Callan Group Communications</title>
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		<title>Google Local Services Ads Are Moving to Google Ads: What’s Changing and What’s Staying the Same?</title>
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		<dc:creator><![CDATA[Diane Michael]]></dc:creator>
		<pubDate>Tue, 13 Oct 2026 18:52:56 +0000</pubDate>
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		<category><![CDATA[google ads]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[local service ads]]></category>
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					<description><![CDATA[If your business currently uses Google Local Services Ads (LSAs), you may have noticed a major change coming: Google is moving Local Services Ads into the Google Ads platform. Beginning in August 2026, Google began a phased migration of eligible Local Services advertisers to a new campaign type within Google Ads: Performance Max campaigns with [&#8230;]]]></description>
		
		
		
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