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	<title>lsa &#8211; Callan Group Communications</title>
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		<title>Google Ads vs. Google Local Service Ads: What’s the Difference &#038; Which Is Right for You?</title>
		<link>https://www.thecallangrp.com/news/google-ads-vs-google-local-service-ads-whats-the-difference-which-is-right-for-you/</link>
		
		<dc:creator><![CDATA[Diane Michael]]></dc:creator>
		<pubDate>Mon, 27 Apr 2026 04:34:02 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising Daytona Beach]]></category>
		<category><![CDATA[CallanGroup]]></category>
		<category><![CDATA[CallanGroupCommunications]]></category>
		<category><![CDATA[Digital Di]]></category>
		<category><![CDATA[Don't Be Prehistoric]]></category>
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					<description><![CDATA[When it comes to showing up on Google, most business owners assume all ads are created equal. The truth? There are two very different advertising options that appear on the same search results page: Google Ads and Google Local Service Ads (LSAs). Both can drive leads—but they work in completely different ways. Let’s break it [&#8230;]]]></description>
		
		
		
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		<title>The Ultimate Checklist for Setting Up Google Local Services Ads (LSA)</title>
		<link>https://www.thecallangrp.com/how-to/the-ultimate-checklist-for-setting-up-google-local-services-ads-lsa/</link>
		
		<dc:creator><![CDATA[Diane Michael]]></dc:creator>
		<pubDate>Fri, 14 Nov 2025 06:55:07 +0000</pubDate>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Advertising Daytona Beach]]></category>
		<category><![CDATA[Callan Group]]></category>
		<category><![CDATA[Callan Group Commnications]]></category>
		<category><![CDATA[google local service ads]]></category>
		<category><![CDATA[googlelocalserviceads]]></category>
		<category><![CDATA[googlelsa]]></category>
		<category><![CDATA[local service ads]]></category>
		<category><![CDATA[localserviceads]]></category>
		<category><![CDATA[lsa]]></category>
		<category><![CDATA[SEODaytona]]></category>
		<category><![CDATA[Social Media Ormond Beach]]></category>
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					<description><![CDATA[What Are Google Local Services Ads (LSAs)? Google Local Services Ads put your business at the top of search results for your service area — above traditional Google Ads.   You only pay for real leads (calls or messages), making LSAs one of the most cost-effective local marketing tools available. Step 1: Check Eligibility Not [&#8230;]]]></description>
		
		
		
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