Andrea Bernardo2026-06-03T21:31:10-04:00Most businesses have a social media presence. Far fewer have a social media strategy.
There's a significant difference between the two — and the gap between them is usually where growth stalls, audiences disengage, and businesses quietly lose ground to competitors who are simply showing up more consistently and more intentionally.
If your last post was two weeks ago, your profile photo hasn't changed since 2021, and your engagement sits somewhere between zero and crickets, your digital presence isn't neutral. It's...
