ChatGPT Ads Explained: A New Advertising Opportunity for Your Business | CGC
Is your digital advertising getting stale? Are your campaigns struggling to generate quality leads? It may be time to explore a new opportunity: ChatGPT Ads. In this video, Diane Michael of Callan Group Communications (CGC) shares her perspective on the evolving world of artificial intelligence and how conversational AI is creating new possibilities for business advertising. After launching CGC's AI for Associations webinar series and continuing to explore the latest developments in AI, Diane is excited about the potential of advertising...
Don’t Hire Green. Hire Evergreen.
Why Experience Still Matters in a Changing Marketing World Nearly 20 years of experience. A forward-thinking approach. Marketing that grows with you. Marketing is always changing. New platforms emerge, algorithms shift, artificial intelligence reshapes search, and yesterday’s best practices can quickly become tomorrow’s outdated strategies. With so much changing, it can be tempting to chase the newest trend or hire someone who promises to have all the latest answers. But here’s something worth remembering: knowing the newest tools is valuable. Knowing how to...
Google Local Services Ads Are Moving to Google Ads: What’s Changing and What’s Staying the Same?
If your business currently uses Google Local Services Ads (LSAs), you may have noticed a major change coming: Google is moving Local Services Ads into the Google Ads platform. Beginning in August 2026, Google began a phased migration of eligible Local Services advertisers to a new campaign type within Google Ads: Performance Max campaigns with pay-per-lead goals. The transition will continue in phases through 2026 and 2027. (Google Help) For businesses that rely on Local Services Ads to generate phone calls...
Search Is Changing. Is Your Business Ready?
Search Is Changing. Is Your Business Ready? For years, businesses have focused on one fundamental question: How do we get found on Google? That question still matters. But the way people search for information is changing. Instead of typing a few keywords into a search bar and choosing from a list of links, people are increasingly using AI-powered tools to ask questions, compare options, research businesses, and find recommendations. The search experience is becoming more conversational. And that means businesses need to start thinking about a...
Protected: Setting Up Your ChatGPT Ads Account
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Storytelling Connects It All: The Connected Marketing Series, Part 7.
Your Marketing Has a Lot to Say. Your Story Gives It Meaning. Your website gives your marketing a home. Search helps people find you. Content gives them a reason to stay. Video helps build trust. Email keeps the conversation going. AI can help you work more efficiently. But what connects all of those pieces? Your story. Because at the heart of every successful marketing strategy is a simple idea: People want to know who they're doing business with. They want to understand what you do, why you do it, what...
AI Is Searching for Your Business. What Will It Find?
The marketing infrastructure businesses have been building for years may matter more in the age of artificial intelligence than ever before. For years, businesses have been told they need to be on Google. Then Facebook. Then Instagram. Then LinkedIn. Then YouTube. Then review platforms, directories, email, video, blogs and more. To a business owner, it could sometimes feel excessive. “Why do we need to be in all these places?” At Callan Group Communications, our answer has remained remarkably consistent: Because your customer isn't in just one place. And today, there's...
AI Helps You Work Smarter: The Connected Marketing Series, Part 6.
AI Is a Tool—Not a Strategy Artificial intelligence has quickly become part of everyday business conversations. Some people are excited about the possibilities. Others are overwhelmed by the number of tools appearing almost daily. And many businesses are still asking the same question: Where do we even start? The answer isn't to use AI simply because everyone else is talking about it. The answer is to identify where AI can help your business work smarter. AI Can Help You Do More With What You Already Have One of...