Facebook Combines All Videos Into Reels: What This Means for Your Business
Facebook has officially rolled out a major update — all videos on the platform are now considered Reels. This means that instead of having a separate “Videos” section and a “Reels” section, all uploaded videos will now live under the Reels tab. This change is part of Facebook’s continued focus on short-form video content, aligning with trends set by TikTok and Instagram. But what does this mean for your business page and your social media strategy? 🎥 What’s Changing Previously, Facebook separated...
The Ultimate Checklist for Setting Up Google Local Services Ads (LSA)
What Are Google Local Services Ads (LSAs)? Google Local Services Ads put your business at the top of search results for your service area — above traditional Google Ads. You only pay for real leads (calls or messages), making LSAs one of the most cost-effective local marketing tools available. Step 1: Check Eligibility Not all industries or locations are eligible. Visit Google’s LSA eligibility tool and confirm your service category (plumber, HVAC, electrician, lawyer, etc.) is supported. You’ll also need: An active Google Business...
Callan Group Communications – Elevating Your Brand Beyond Word-of-Mouth
Unlocking New Growth for Established Businesses & Building Powerful Partnerships << LISTEN TO OUR RECENT VLOG >> For decades, many successful businesses have thrived on word-of-mouth referrals—and for good reason. A solid reputation and exceptional service create trust, which leads to organic growth. But as the business landscape evolves, even the most established brands recognize the power of strategic marketing, digital outreach, and community engagement to stay competitive. At Callan Group Communications, we specialize in helping businesses with 30+ years of experience...
How to Add an Admin to Your LinkedIn Business Profile
How to Add an Admin to Your LinkedIn Business Profile Managing your LinkedIn business page effectively requires teamwork, and sometimes, that means granting access to a trusted marketing agency (like Callan Group Communications) to handle updates, content, and engagement on your behalf. If you need to add an admin to your LinkedIn Company Page, follow these simple steps. Step 1: Log into Your LinkedIn Account Before you can add an admin, make sure you are logged into the LinkedIn account that has...
Preparing to Sell: Marketing Essentials for Baby Boomer Business Owners
<< TLDR: WATCH THE VIDEO NOW >> Are you a business owner nearing retirement, or do you know a baby boomer looking to sell their business within the next two to ten years? If so, it's essential to start planning now to maximize the value of your business. This is especially true if you're unfamiliar with the digital landscape – and that’s where Callan Group Communications can help. Whether you've built a thriving local company through years of hard work or...
Elevate Your Business Story with Our New Drone & Video Storytelling Services
Add drone and video storytelling to your marketing! We are thrilled to have worked on perfecting this service for the past few months. Take advantage of our introductory rates and contact us today about this new service offering. In today’s fast-paced digital world, capturing attention requires more than traditional marketing. Consumers crave authentic, visually engaging stories that highlight what makes a business unique. That’s why Callan Group Communications, with over 20 years of experience, is excited to announce our latest offering:...
Hiring Vendors After the Storm (and always)
Hiring Vendors After the Storm << LISTEN TO DIGITAL DI'S RECOMMENDATIONS >> Callan Group has worked with hundreds of vendors by having them as clients or by working with them through our clients. Unfortunately, after a storm, many vendors take advantage of consumers. We've seen it too many times. Before hiring a vendor, be sure to: Read their Google Reviews Put the business name in the search bar with Google reviews for example: Callan Group Communications Google Reviews Read as many as you can starting with one...
Keywords in Platforms for Targeted Demographics
When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...