Responding to Negative Reviews

Callan Group Communications responds on behalf of many of our clients on their platforms. Because we are an extension of their marketing and business development, we understand how to communicate their company goals and culture and do this by way of responding in their voice over dozens of platforms. This was a response we received from a newsletter that was sent out for one of our clients. We didn’t change grammatical or spelling errors. “Obviously u have music on Thursday. I...

FREE Digital Profile for Your Business

Our team has a wide lens for all things possible for your business. By remembering that even the smallest detail matters, CGC creates unique business cards, rack sleeves, etc., and knows the best placement for them. With our vast local relationships, we will get your brand seen. At CGC we know there is no "one-size-fits-all" marketing package that works for all businesses. That is why, before we even meet, we create a custom digital profile to assess where your digital footprint...

It’s Time To Reconnect!

Over and over again we hear the amazing results that occur from our ghost-written newsletter service. Sometimes responses happen after the first one sent. Imagine what could be produced for YOUR business if you had a strategic plan, template architects and designers to implement a monthly outreach newsletter! We are welcoming back past clients with a HUGE discount on newsletter & social media service for the New Year. << Learn More >>

What Is Your End of Year Marketing Plan?

What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...

Digital Marketing Has Changed

Digital Marketing can be the key component your business is missing now and for years already. At Callan Group Communications we provide exceptional digital marketing to elevate your business beyond just the “walk-ins”. To start, we make sure your company is set up on all social media accounts. From Facebook, Instagram and Twitter to LinkedIn, Google My Business and many review sites that are relevant to your industry. There isn’t an avenue we leave untouched! Once you are setup on all...

CGC Storytelling for Clients

Storytelling is an important style of marketing that is too often overlooked. Everyone loves a good story and behind most businesses lies a GREAT one! First, you must decide what story you want to tell. Generally, you will start with your purpose. 1. Why did you start your business? 2. Was it to solve a problem that you had previously? 3. Was it something you were always passionate about? 4. Did people keep telling you that you belonged in that particular industry? I recently heard...

Newsletters -Still a Thing

Does your business send out newsletters? If not, this is an area of marketing you may be missing out on. A lot of companies have gotten away from sending out newsletter because they think they are a marketing tool of the past, but this is not so. NOT AT ALL! Newsletters are a great way to stay relevant to your customers. In a newsletter you can highlight many things. Maybe you are bringing in a new product or service that...

Membership Building, Special Events, Training & Seminars

At Callan Group Communications we provide may different types of marketing. We also provide Association and Non-Profit Management services. Today’s associations find it difficult to get enough volunteers to keep their organizations moving smoothly. That’s where we come in! We work with the Association’s, sometimes filling roles of marking, membership director, and even executive director to keep business moving along. These roles are important to any organization and we provide the attention needed to fulfill these duties. We can...

Get a Digital Profile for Your Business

Marketing is an important part of every company, no matter how large or small. Bringing your business to the attention of the community and making sure you stay relevant will increase your bottom line. Because we know every business has a different budget for marketing we offer a variety of custom programs to fit the needs of your business and boy are we rocking! We are very blessed to have so many new clients during this interesting time in our...

JPG vs PNG

JPG vs PNG By Justine Mancini What is our internet experience if not for images? Anyone who has saved an image from the web or for a simple paint program knows that there are tons of file formats to choose from. If you're not a graphic designer, artist, or photographer, many of those file formats aren't going to be any of your concern. Instead, you probably most often deal with JPGs (or JPEGs) and PNGs. But do you sometimes wonder if you...