Keywords in Platforms for Targeted Demographics
When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...
How to Sign Up for Flodesk and Add Our Affiliate Code
Flodesk is a user-friendly email marketing platform perfect for creating beautiful, engaging emails. Here’s how to sign up and apply CGC's discount code to your subscription. Steps: Visit Flodesk: Go to Flodesk. Sign Up: Click on Sign Up for Free or similar on the homepage. Fill in your details (name, email, password). Check for Verification Email: Go to your inbox and open the verification email from Flodesk. Click to verify your email. This should bring you back...
How to Add an Admin to Your Facebook Business Page
Adding an admin to your Facebook Business Page allows others to manage your page, post updates, and respond to messages. Here’s a simple guide to adding an admin. Steps: Log in to Facebook: Go to Facebook. Sign in with your credentials. Access Your Business Page: Click on Pages in the left menu, and select the page you want to manage. Switch into the Page: Switching into the Page allows you to act as the page and not from...
How to Add a Manager to Google My Business Account
Google My Business (GMB) is essential for managing your online presence across Google, including Search and Maps. If you're collaborating with CGC or need help managing your GMB profile, adding a manager is a straightforward process. Here’s how to do it. Steps: Log in to Google My Business: Go to Google My Business. Sign in with the Google account associated with your business. Select Your Business: If you have multiple businesses, choose the one you want to manage from the...
Meet the CGC Crew
Many ask who the team is at Callan Group Communications when they see the volume of output that's published. We have been strategic in creating our crew since opening in 2008. Our goal has always been to keep expenses low which keeps fees as low as possible for our clients. The choice to partner with those who are professionals and experts in their field has proven to be not only cost effective for our company and clients, it creates...
Callan Group Communications Highlighting Webinar Benefits
Callan Group Communications has been hosting webinars for years as the benefits for our clients is overwhelming. We have experience hosting all size webinars and understand best practices of the service. Since before the height of online ZOOM classes, #CGC has been running these programs for client engagement, industry education and more. << Listen to our Vlog on Webinar Services >> Reasons to do a webinar: - Attract professionals who are in and out of your network - Showcase that you’re an industry...
Boosted Posts on Instagram & Facebook
< Watch our Vlog about boosted posts > We see many clients choosing to boost posts on Facebook and Instagram. CGC highly recommends to do this as your message will span a larger reach to potential clients that your current marketing may not be able to connect with. Callan Group Communications can do a custom branded boosted post for $100 plus the amount you want to spend. We recommend a minimum of $250 for the post but can do in any...
FloDesk Affiliate – 50% off your first year
Callan Group Communications began as an email newsletter architect agency in 2008. It is still a core aspect of our business, and we constantly remind owners that sending out monthly or biweekly newsletters is so important. Sending email newsletters has gotten more costly for those that “get it” - who have grown their lists in the thousands. As an ever-evolving team of marketing professionals, the crew at Callan Group Communications found a new platform to save our clients’ money. We...