Diane Michael2026-10-13T14:52:56-04:00If your business currently uses Google Local Services Ads (LSAs), you may have noticed a major change coming: Google is moving Local Services Ads into the Google Ads platform.
Beginning in August 2026, Google began a phased migration of eligible Local Services advertisers to a new campaign type within Google Ads: Performance Max campaigns with pay-per-lead goals. The transition will continue in phases through 2026 and 2027. (Google Help)
For businesses that rely on Local Services Ads to generate phone calls...
