Google Local Services Ads Are Moving to Google Ads: What’s Changing and What’s Staying the Same?
If your business currently uses Google Local Services Ads (LSAs), you may have noticed a major change coming: Google is moving Local Services Ads into the Google Ads platform. Beginning in August 2026, Google began a phased migration of eligible Local Services advertisers to a new campaign type within Google Ads: Performance Max campaigns with pay-per-lead goals. The transition will continue in phases through 2026 and 2027. (Google Help) For businesses that rely on Local Services Ads to generate phone calls...
Search Is Changing. Is Your Business Ready?
Search Is Changing. Is Your Business Ready? For years, businesses have focused on one fundamental question: How do we get found on Google? That question still matters. But the way people search for information is changing. Instead of typing a few keywords into a search bar and choosing from a list of links, people are increasingly using AI-powered tools to ask questions, compare options, research businesses, and find recommendations. The search experience is becoming more conversational. And that means businesses need to start thinking about a...
Storytelling Connects It All: The Connected Marketing Series, Part 7.
Your Marketing Has a Lot to Say. Your Story Gives It Meaning. Your website gives your marketing a home. Search helps people find you. Content gives them a reason to stay. Video helps build trust. Email keeps the conversation going. AI can help you work more efficiently. But what connects all of those pieces? Your story. Because at the heart of every successful marketing strategy is a simple idea: People want to know who they're doing business with. They want to understand what you do, why you do it, what...
AI Helps You Work Smarter: The Connected Marketing Series, Part 6.
AI Is a Tool—Not a Strategy Artificial intelligence has quickly become part of everyday business conversations. Some people are excited about the possibilities. Others are overwhelmed by the number of tools appearing almost daily. And many businesses are still asking the same question: Where do we even start? The answer isn't to use AI simply because everyone else is talking about it. The answer is to identify where AI can help your business work smarter. AI Can Help You Do More With What You Already Have One of...
Email Keeps the Conversation Going: The Connected Marketing Series, Part 5
What Happens After Someone Finds You? A potential customer visits your website. They read a blog. They watch a video. They learn something useful. Then they leave. Maybe they'll remember your business. Maybe they won't. That's one of the reasons email marketing remains such an important part of a connected marketing strategy. Email gives your business the opportunity to continue the conversation. Your Email List Is an Audience You Can Build Social media is valuable. But social media platforms are borrowed spaces. Algorithms change. Features change. Reach changes. The way people use platforms can change...
Video Builds Trust: The Connected Marketing Series, Part 4.
People Connect With People Your website can explain what you do. Search can help people find you. Content can demonstrate your expertise. But video adds something different. It allows people to see you. They can hear your voice, understand your personality, and get a better sense of the people behind your business. And in a world where customers have more choices than ever, that human connection matters. Video Helps Put a Face to Your Business For many businesses, one of the biggest barriers between them and a potential...
Content Gives People a Reason to Stay: The Connected Marketing Series, Part 3.
Getting Found Is Important. Being Worthwhile Is Even More Important. Imagine someone finds your business online. Maybe they discovered you through a Google search. Maybe someone shared one of your social media posts. Maybe they clicked a link in an email. Maybe they watched one of your videos. They've arrived. Now what? If your website only gives them a few basic pages and a list of services, they may leave without learning much about your business. But meaningful content gives people a reason to stay. It gives them a...
Search Helps People Find You: The Connected Marketing Series, Part 2.
Great Marketing Doesn't Matter If the Right People Can't Find It You can have a beautiful website. You can create helpful videos. You can publish insightful blogs. You can offer exactly the service someone needs. But there is still one important question: Can people find you? That is where search becomes an essential part of connected marketing. Search connects businesses with people who are actively looking for information, answers, products, or services. And today, search is happening in more places than ever before. Search Starts With Intent One of the...