Storytelling Connects It All: The Connected Marketing Series, Part 7.
Your Marketing Has a Lot to Say. Your Story Gives It Meaning. Your website gives your marketing a home. Search helps people find you. Content gives them a reason to stay. Video helps build trust. Email keeps the conversation going. AI can help you work more efficiently. But what connects all of those pieces? Your story. Because at the heart of every successful marketing strategy is a simple idea: People want to know who they're doing business with. They want to understand what you do, why you do it, what...
Email Keeps the Conversation Going: The Connected Marketing Series, Part 5
What Happens After Someone Finds You? A potential customer visits your website. They read a blog. They watch a video. They learn something useful. Then they leave. Maybe they'll remember your business. Maybe they won't. That's one of the reasons email marketing remains such an important part of a connected marketing strategy. Email gives your business the opportunity to continue the conversation. Your Email List Is an Audience You Can Build Social media is valuable. But social media platforms are borrowed spaces. Algorithms change. Features change. Reach changes. The way people use platforms can change...
Your Website Is the Hub: The Connected Marketing Series, Part 1.
Your Marketing Works Better When Everything Has Somewhere to Connect Marketing today can feel like a collection of separate responsibilities. You have a website to maintain. Social media to post on. Videos to create. Emails to send. Search engines to think about. And now, AI is changing how people discover information and make decisions. It can quickly become overwhelming. But what if you stopped thinking of each marketing channel as a separate task? The most effective marketing strategies are connected. And at the center of...
How to Schedule Posts for Your Google Business Profile (And Why You Should)
If your business has a Google Business Profile, you're already taking an important step toward increasing your online visibility. But simply claiming your profile isn't enough. To maximize its impact, you need to keep it active with fresh, relevant content. One of the easiest ways to do that? Schedule regular Google Business Profile posts. At Callan Group Communications, we help businesses streamline their marketing efforts, and scheduling Google Business Profile posts is one of the simplest ways to stay visible on...
Facebook Combines All Videos Into Reels: What This Means for Your Business
Facebook has officially rolled out a major update — all videos on the platform are now considered Reels. This means that instead of having a separate “Videos” section and a “Reels” section, all uploaded videos will now live under the Reels tab. This change is part of Facebook’s continued focus on short-form video content, aligning with trends set by TikTok and Instagram. But what does this mean for your business page and your social media strategy? 🎥 What’s Changing Previously, Facebook separated...
How to Add an Admin to Your Facebook Store Location Page
Simplify Multi-Location Management on Facebook Managing multiple store locations on Facebook can help your brand maintain consistency while giving each location a local voice. But to do that effectively, you need to know how to add admins or editors to each location page. Here’s your quick and clear guide to setting it up the right way. Why Add an Admin to a Store Location Page? Adding an admin or editor allows: Local store managers to post location-specific updates Marketing teams to manage reviews...
Why Flodesk’s “Link in Bio” is the Perfect Alternative to Linktree
For businesses and influencers looking to maximize their Instagram engagement, the "Link in Bio" feature has become essential. Did you know that Instagram and Facebook are more likely to suppress posts that have links in them? That is because the goal of their algorithm is to keep you on their apps and not leave. So instead of adding links in posts, it’s best to have a link in your profile! While Linktree has long been a popular tool to keep...
How TOAST Email Campaigns Can Drive Your Restaurant’s Success
Running a successful restaurant is about more than just great food—it’s also about building and maintaining strong relationships with your customers. In today’s digital age, email marketing has become a crucial tool for staying connected with your patrons. If you’re using TOAST, you already have a powerful platform at your fingertips that can help you do just that. But are you leveraging it to its full potential? Email marketing is one of the most effective ways to keep your restaurant...