Keywords in Platforms for Targeted Demographics

When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...

Why Flodesk’s “Link in Bio” is the Perfect Alternative to Linktree

For businesses and influencers looking to maximize their Instagram engagement, the "Link in Bio" feature has become essential. Did you know that Instagram and Facebook are more likely to suppress posts that have links in them? That is because the goal of their algorithm is to keep you on their apps and not leave. So instead of adding links in posts, it’s best to have a link in your profile!  While Linktree has long been a popular tool to keep...

FloDesk Affiliate – 50% off your first year

Callan Group Communications began as an email newsletter architect agency in 2008. It is still a core aspect of our business, and we constantly remind owners that sending out monthly or biweekly newsletters is so important. Sending email newsletters has gotten more costly for those that “get it” - who have grown their lists in the thousands. As an ever-evolving team of marketing professionals, the crew at Callan Group Communications found a new platform to save our clients’ money. We...