Keywords in Platforms for Targeted Demographics
When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...
Why Flodesk’s “Link in Bio” is the Perfect Alternative to Linktree
For businesses and influencers looking to maximize their Instagram engagement, the "Link in Bio" feature has become essential. Did you know that Instagram and Facebook are more likely to suppress posts that have links in them? That is because the goal of their algorithm is to keep you on their apps and not leave. So instead of adding links in posts, it’s best to have a link in your profile! While Linktree has long been a popular tool to keep...
Meet the CGC Crew
Many ask who the team is at Callan Group Communications when they see the volume of output that's published. We have been strategic in creating our crew since opening in 2008. Our goal has always been to keep expenses low which keeps fees as low as possible for our clients. The choice to partner with those who are professionals and experts in their field has proven to be not only cost effective for our company and clients, it creates...
Callan Group Communications Highlighting Webinar Benefits
Callan Group Communications has been hosting webinars for years as the benefits for our clients is overwhelming. We have experience hosting all size webinars and understand best practices of the service. Since before the height of online ZOOM classes, #CGC has been running these programs for client engagement, industry education and more. << Listen to our Vlog on Webinar Services >> Reasons to do a webinar: - Attract professionals who are in and out of your network - Showcase that you’re an industry...
Boosted Posts on Instagram & Facebook
< Watch our Vlog about boosted posts > We see many clients choosing to boost posts on Facebook and Instagram. CGC highly recommends to do this as your message will span a larger reach to potential clients that your current marketing may not be able to connect with. Callan Group Communications can do a custom branded boosted post for $100 plus the amount you want to spend. We recommend a minimum of $250 for the post but can do in any...
What do you know about your website?
What do you know about your website? Who hosts it? Who is responsible for the maintenance of plug-ins and themes? Who is making changes and updates? When was the last time you looked at your Google Analytics? It's time to understand what your website can do for your business. Contact CGC today to learn more - diane@thecallangrp.com.
Getting Your Business on Voice Searches
Technology is constantly evolving with different trends and advances. One big trend or change nowadays is how we use voice searches with devices like Alexa, Google Home, and Siri. Have you ever wondered how businesses get their information to show up when you ask Alexa a question? Let's explore some strategies to get you started. What is Voice Search? You're probably pretty familiar with "googling" every question you have. Well, instead of typing your question into a search engine like Google,...
Your Website is the Face of Your Business
Your website is the face of your business in the digital world. It's where customers go to learn about your products or services, connect with your brand, and make purchasing decisions. That's why it's essential to keep your website updated and well-maintained to ensure it's functioning at its best! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership &...