Keywords in Platforms for Targeted Demographics

When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...

Why Flodesk’s “Link in Bio” is the Perfect Alternative to Linktree

For businesses and influencers looking to maximize their Instagram engagement, the "Link in Bio" feature has become essential. Did you know that Instagram and Facebook are more likely to suppress posts that have links in them? That is because the goal of their algorithm is to keep you on their apps and not leave. So instead of adding links in posts, it’s best to have a link in your profile!  While Linktree has long been a popular tool to keep...

How TOAST Email Campaigns Can Drive Your Restaurant’s Success

Running a successful restaurant is about more than just great food—it’s also about building and maintaining strong relationships with your customers. In today’s digital age, email marketing has become a crucial tool for staying connected with your patrons. If you’re using TOAST, you already have a powerful platform at your fingertips that can help you do just that. But are you leveraging it to its full potential? Email marketing is one of the most effective ways to keep your restaurant...

Meet the CGC Crew

Many ask who the team is at Callan Group Communications when they see the volume of output that's published. We have been strategic in creating our crew since opening in 2008. Our goal has always been to keep expenses low which keeps fees as low as possible for our clients. The choice to partner with those who are professionals and experts in their field has proven to be not only cost effective for our company and clients, it creates...

Callan Group Communications Highlighting Webinar Benefits

Callan Group Communications has been hosting webinars for years as the benefits for our clients is overwhelming. We have experience hosting all size webinars and understand best practices of the service. Since before the height of online ZOOM classes, #CGC has been running these programs for client engagement, industry education and more. << Listen to our Vlog on Webinar Services >> Reasons to do a webinar: - Attract professionals who are in and out of your network - Showcase that you’re an industry...

Boosted Posts on Instagram & Facebook

< Watch our Vlog about boosted posts > We see many clients choosing to boost posts on Facebook and Instagram. CGC highly recommends to do this as your message will span a larger reach to potential clients that your current marketing may not be able to connect with. Callan Group Communications can do a custom branded boosted post for $100 plus the amount you want to spend. We recommend a minimum of $250 for the post but can do in any...

FloDesk Affiliate – 50% off your first year

Callan Group Communications began as an email newsletter architect agency in 2008. It is still a core aspect of our business, and we constantly remind owners that sending out monthly or biweekly newsletters is so important. Sending email newsletters has gotten more costly for those that “get it” - who have grown their lists in the thousands. As an ever-evolving team of marketing professionals, the crew at Callan Group Communications found a new platform to save our clients’ money. We...

What do you know about your website?

What do you know about your website? Who hosts it? Who is responsible for the maintenance of plug-ins and themes? Who is making changes and updates? When was the last time you looked at your Google Analytics? It's time to understand what your website can do for your business. Contact CGC today to learn more - diane@thecallangrp.com.

Getting Your Business on Voice Searches

Technology is constantly evolving with different trends and advances. One big trend or change nowadays is how we use voice searches with devices like Alexa, Google Home, and Siri. Have you ever wondered how businesses get their information to show up when you ask Alexa a question? Let's explore some strategies to get you started. What is Voice Search? You're probably pretty familiar with "googling" every question you have. Well, instead of typing your question into a search engine like Google,...