Over the past decade, we have seen many internet fads and social media trends come and go. As world savvy marketers, it is our job to not only know what is IN but also what is NECESSARY for your business to thrive year after year. In 2019, that “it trend” is LinkedIn for Business.
You may already use LinkedIn as a way to represent you as a professional individual, and LinkedIn is great for that! You can use it to generate leads, network, and build up a brand. Now it’s time to step up your LinkedIn game as a necessary tool for your business’s marketing plan.
Among business owners, LinkedIn is ranked third most used, according to Salesforce. Over 62% of business owners report using it! And where marketing is concerned, there are essentially two types of sales: B2B (business-to-business) and B2C (business-to-consumer). Surprisingly, LinkedIn has surpassed Facebook as the #1 most important social platform for B2B marketers. According to a report by the Social Media Examiner, while only 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at the top of their list.
The fact that LinkedIn is ranked so highly among B2B marketers is a great opportunity for you to present yourself as a “thought leader” in your field. Since LinkedIn is chock full of professionals, this is your chance to establish yourself as a knowledgeable brand leader in your industry. You can post your own articles, reviews, recommendations, and endorsements to cement your reputation in your industry. Additionally, LinkedIn posts are not filtered by an algorithm, making LinkedIn the most effective social media platform for content distribution (as long as you are posting content regularly). No filtered feed means that when you post to a LinkedIn company page, it appears in your followers’ feeds, regardless of how often they have interacted with your posts in the past or regardless of what the platform has deemed your followers are interested in. So the content you publish to your LinkedIn audience will be there for your followers and connections to see no matter what!
As a final check mark in the “positives” column for LinkedIn, a properly optimized LinkedIn company page and even your own personal profile will help you out with the Google search engine. That’s right, by utilizing LinkedIn properly, you can give your brand increased search visibility!
So what are you waiting for? Jump on the bandwagon TODAY. Contact CGC and let us discuss how we can work LinkedIn for Business into your marketing plan.