Are You Ready to Evolve?

You May Be a ‪#‎DigitalDinosaur‬

If you think Instagram is for "young people" you may be a ‪#‎DigitalDinosaur‬ We started the "Civil War Sales" Instagram account on a Sunday night after picking up a new client at the Civil War Show in Charleston and within a few hours they already had over 400 like-minded REAL followers. People were "tagging" their friends letting them know to check out the merchandise and the hearts came flying in. We are experienced and educated on how to get the RIGHT...

They May Be Annoying, But They Work

Email newsletters not only still work but they have one of the highest return of investments for your business. Whether you have a gift shop or an engineering firm, CGC will help you keep in touch with your customers, retain them and have them become your raving fans and an extension of your sales force! Listen to our recent vLog to find out why they still work, how often you should send, what type of content and more! Request a quote to...

Content Gives People a Reason to Stay: The Connected Marketing Series, Part 3.

Getting Found Is Important. Being Worthwhile Is Even More Important. Imagine someone finds your business online. Maybe they discovered you through a Google search. Maybe someone shared one of your social media posts. Maybe they clicked a link in an email. Maybe they watched one of your videos. They've arrived. Now what? If your website only gives them a few basic pages and a list of services, they may leave without learning much about your business. But meaningful content gives people a reason to stay. It gives them a...

Thank you to our Association Allies

NEED 3 BIDS THIS BUDGET SEASON? We highly recommend contacting our Association Allies for your community needs. Thank you for reaching out to them this budget season and watch for more continuing education opportunities from these great businesses! AK Certified Roofingdelaneyb@akccfl.comakccfl.com Axiom Resourceschristinet@theaxiomgrp.comtheaxiomgrp.com Blue Stream Fiberpmirabella@bluestreamfiber.combluestreamfiber.com East Coast Pools & Spascontact@eastcoastpoolsandspas.comeastcoastpoolsandspas.com EmpireWorks Reconstructionjswisher@empireworks.comempireworks.com ET&T Distributorserin.toung@ettflorida.comettflorida.com FCA Insurancestar@callfca.com, kelly@callfca.comcallfca.com FCAP / Florida Community Association Journaljfehlberg@fcapgroup.comfcapgroup.com Florida Waterways, Inc.melissa@floridapond.comfloridapond.com Martell & Ozim, P.A.jmartell@martellandozim.com, dhaggerty@martellandozim.commartellandozim.com May Managementhhaas@maymgt.commaymgt.com SouthState Bankewiesman@southstatebank.comsouthstatebank.com Stone Building Solutionsmary@stonebldg.comstonebldg.com Terra-Scapegkennedy@terra-scape.netterra-scape.net Vice Paintingmaddy@vicepainting.comvicepainting.com

Hurricane Irma Support for Clients

Callan Group Communications wants to help our past clients get back to normal as fast as possible after Hurricane Irma! We already have your old template and contact list so we can react quickly to support you getting the word out to your customers with hours of operation, any damage sustained, support/supplies needed and possibly specials/coupons to get business back through your doors! We understand how important it is at this time to communicate with your customers so for the month...

We Become Your Marketing Director

The Marketing Director is essential to ensuring growth! They keep the production of deliverables on time and on focus. At Callan Group Communications, your Marketing Director will guide you through what is needed weekly for your specific goal by facilitating the following services: PRINT & LEGACY MEDIA Magazines & Newspapers Marketing Materials Business Necessities DIGITAL FOOTPRINT Responsive Website Social Platforms Customer Retention YOUR MARKETING TEAM Your Time Your Budget Your Staff Read More...

The Negative Impact

Online reviews have certainly become the modern "word of mouth." In this day and age, it is estimated that 85% of customers trust online reviews as much as a personal recommendation! Additionally, up to 90% of consumers look at a product's reviews before they decide to buy. This is great for a company that has tons of positive reviews, but what about the negative ones? Have you ever left a negative a review? Furthermore, have you considered what kind...

ChatGPT Ads Explained: A New Advertising Opportunity for Your Business | CGC

Is your digital advertising getting stale? Are your campaigns struggling to generate quality leads? It may be time to explore a new opportunity: ChatGPT Ads. In this video, Diane Michael of Callan Group Communications (CGC) shares her perspective on the evolving world of artificial intelligence and how conversational AI is creating new possibilities for business advertising. After launching CGC's AI for Associations webinar series and continuing to explore the latest developments in AI, Diane is excited about the potential of advertising...

Newsletter Best Practices

Email Newsletter Still Work! Listen to our best practices! CGC has been an email service provider since 2008. Email newsletters still work and even though they may not be as popular as they once were in the past decade they still bring in one of the highest returns on investment in marketing. Listen to CGC's tips and best practices. If you want more info on how to let CGC handle your email newsletters, contact us via email or 386-538-1083. As always,...

What Is Your End of Year Marketing Plan?

What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...