Google Alerts

Using Hashtags To Help Inform

Tips On Instagram & Using Hashtags Let's help viewers know what restaurants are open by hash tagging the city and then delivery or take out. For example: #PortOrangeDelivery or #DaytonaTakeOut. That way we can visually see what's available in one space. Listen to some quick tips from Digital Di with Callan Group Communications. If you want more info on how to let CGC handle your Instagram, contact us at www.thecallangrp.com or 386-538-1083. As always, please LIKE us on Facebook and follow...

Refresh & Rebuild: Summer Website Special: Why It’s Time to Refresh Your Website (and Let the Pros Handle It)

Your website is your business’s digital front door—and if it hasn’t been updated in a while, it might be giving off the wrong impression. Whether you're missing out on leads, have outdated content, or your design is stuck in the early 2000s, it’s time to think about a refresh. 🎥 Watch this quick video to learn why your website might be due for an upgrade:https://www.youtube.com/watch?v=rLd3vYBlj-4 At Callan Group Communications, we specialize in creating websites that not only look beautiful but also...

Rebranding Done Right: When, Why, and How to Evolve Your Business Image

A strong brand is more than just a logo—it’s an identity, a promise, and a feeling customers associate with your business. But as industries evolve, so must brands. Rebranding isn’t just about changing visuals; it’s about strategically positioning your business for future success. When Should You Consider Rebranding? Your Brand No Longer Reflects Your Mission You’re Targeting a New Audience Your Business Has Grown Beyond Its Original Scope You Need to Stand Out in a Crowded Market Steps for a Successful...

How TOAST Email Campaigns Can Drive Your Restaurant’s Success

Running a successful restaurant is about more than just great food—it’s also about building and maintaining strong relationships with your customers. In today’s digital age, email marketing has become a crucial tool for staying connected with your patrons. If you’re using TOAST, you already have a powerful platform at your fingertips that can help you do just that. But are you leveraging it to its full potential? Email marketing is one of the most effective ways to keep your restaurant...

Get a Digital Profile for Your Business

Marketing is an important part of every company, no matter how large or small. Bringing your business to the attention of the community and making sure you stay relevant will increase your bottom line. Because we know every business has a different budget for marketing we offer a variety of custom programs to fit the needs of your business and boy are we rocking! We are very blessed to have so many new clients during this interesting time in our...

Why Your Business Needs to Pay Attention to Bing

When most people think of digital marketing, they think Google first—and for good reason. Google still dominates the search landscape. But here’s the catch: if you’re only advertising and optimizing for Google, you’re leaving a huge opportunity untapped. Microsoft’s ecosystem—which includes Bing Search, Microsoft Edge, Outlook, Xbox, and LinkedIn—reaches millions of users every single day. And thanks to Microsoft’s rapid growth in AI-powered search with Copilot, Bing is more relevant than ever in 2025 and its importance will continue to...

What Is Your End of Year Marketing Plan?

What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...

Step Up Your LinkedIn Game

Over the past decade, we have seen many internet fads and social media trends come and go. As world savvy marketers, it is our job to not only know what is IN but also what is NECESSARY for your business to thrive year after year. In 2019, that "it trend" is LinkedIn for Business. You may already use LinkedIn as a way to represent you as a professional individual, and LinkedIn is great for that! You can use it to...

Newsletters Still Work

With our nine year anniversary of delivering professional email newsletters approaching next month, we want to remind you of the continued importance sending regular campaigns is for your business, non-profit or association! Newsletters are a vehicle to drive traffic to your website, social platforms and through your door. When done correctly, newsletters prove to be one of your most valuable marketing tools! HOW OFTEN? We recommend sending a minimum of once a month! Most of our clients send weekly because numbers don’t...

Before the Holidays Pass You By… Show Up in Your Customers’ Inboxes

The inbox is officially holiday headquarters.Your customers are already scrolling for: 🎁 Gift ideas🎄 Holiday hours✨ Local events + things to do💸 Seasonal promotions and last-minute deals And here's the part most businesses forget: If you’re not emailing your audience right now… someone else is. The Biggest Buying Season Rewards the Businesses Who Show Up Right now, inbox behavior spikes. People actively look for updates from the businesses they trust — where to shop, what’s on sale, how to prepare for the season, and...