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The Pricing Game

Listen to how Callan Group Communications structures our pricing options, how we keep our overhead low and why we don't "over charge" a client if we know we can! Click HERE

Do You Really Have The Time & Expertise?

Being an entrepreneur or business owner may often seem like you have to tackle every aspect of your business on your own (especially if you are a small business), but chances are high that you don't have the time to excel at everything your business requires you to. Take marketing and content creation as an example. You know these are essential to your business growth, but are they your forte? You love your field or your industry, and you're both...

MailChimp Then and Now

MailChimp Then and Now by Justine Mancini If you've been following Callan Group Communications for a while, you know that we have proven results that show that email newsletters STILL work and are one of the best marketing ROI you can get. Here at CGC we have our own proprietary email server that we use for many of our clients to send out newsletters. However, for a variety of different reasons unique to each client, sometimes we use a service such...

Beyond the Boardroom: Watch Educational Videos from Our Association Allies

Board Members and Community Association Managers—your next best decision might be just one click away. Each Webinar Wednesday brings you timely, expert-led sessions from our trusted Association Allies, covering seasonal topics that matter most to your communities. Now, we’ve made it easier than ever to catch up or revisit these valuable insights, perfect for those in community association management, property management, or HOA/COA board leadership. Explore our curated educational video library featuring short, powerful presentations designed to help you lead with...

Creating Your Amazon Store Account: A Simple Guide

Ready to sell on Amazon? With millions of daily shoppers, it’s an amazing platform to grow your business. Here’s a quick guide to setting up your Amazon Store account: Step 1: Choose Your Plan Individual Plan: For under 40 items/month. Professional Plan: For over 40 items/month and advanced tools. Step 2: Prepare Your Info Have these ready: Email address Credit card or bank info Tax ID details Phone number Product details (if listing immediately) Step 3: Create Your Account Visit sellercentral.amazon.com. Click "Sign Up" and select your plan. Enter your details and verify...

Crank It Up in 2023

LET'S CRANK IT UP A NOTCH THIS 2023 With a new year comes new decisions and new goals. CGC is ready to help your business explore new heights this year! We can start with a FREE digital profile where we examine many different aspects of your business. We'll let you know what's working and what we think you can do differently with better results. And if you like what you see, we're ready to join your team!

Throw Events That Don’t Just Look Good — They SELL.

If your brand isn’t turning heads with your events, you’re leaving money and magic on the table. At Callan Group, we don’t just plan events – we make them WORK for your bottom line. Whether it’s a community festival, fundraiser, or brand bash, we create experiences that sell your mission, create buzz, and boost loyalty. And if you’re into doing good while doing business? We’re leaders in Cause Marketing – aligning your brand with what matters most to your audience. Here's the deal: We handle EVERYTHING (so you don’t have...

Foundation 37 “Gracious Givers”

Callan Group Communications was introduced to Foundation 37 last year. After learning about the amazing work that they do in our community, CGC decided to be a sponsor for their day of giving at Walmart during the holiday season. They do emotional work that touches our hearts and we are proud to support them once again! If you're looking to to learn more about Foundation 37 please consider attending the "Gracious Givers" Awards Banquet happening on April 7th at Atlantic...

Callan Group Communications – Elevating Your Brand Beyond Word-of-Mouth

Unlocking New Growth for Established Businesses & Building Powerful Partnerships << LISTEN TO OUR RECENT VLOG >> For decades, many successful businesses have thrived on word-of-mouth referrals—and for good reason. A solid reputation and exceptional service create trust, which leads to organic growth. But as the business landscape evolves, even the most established brands recognize the power of strategic marketing, digital outreach, and community engagement to stay competitive. At Callan Group Communications, we specialize in helping businesses with 30+ years of experience...

Newsletters -Still a Thing

Does your business send out newsletters? If not, this is an area of marketing you may be missing out on. A lot of companies have gotten away from sending out newsletter because they think they are a marketing tool of the past, but this is not so. NOT AT ALL! Newsletters are a great way to stay relevant to your customers. In a newsletter you can highlight many things. Maybe you are bringing in a new product or service that...