It’s Time To Reconnect!

Serving Acorn Ridge Cabin Rentals Since 2010

Planning on visiting the Gatlinburg area in 2018? May we suggest checking out Acorn Ridge Cabin Rentals for your cabin/housing needs? We have been working with the amazing team at Acorn Ridge Cabin Rentals since 2010! We have the privilege to write their monthly newsletter and manage their digital broadcasting. This 5 star rated cabin rental firm has a long history of providing excellent customer service. They really care about their guests who most make a tradition to stay with them...

Working with The Changing Algorithm  

Account Manager, Justine Mancini 9/23/2020 At Callan Group Communications, we always tout how important and necessary it is to stay on top of trends. What many people don't realize is staying on top of trends goes beyond just knowing the viral post of the day. This also means keeping an eye out for algorithm changes and trends in post engagement. One platform that often goes through more algorithm changes than most is Facebook. Yes, Facebook has been working on changing up its...

Newsletters Still Work

With our nine year anniversary of delivering professional email newsletters approaching next month, we want to remind you of the continued importance sending regular campaigns is for your business, non-profit or association! Newsletters are a vehicle to drive traffic to your website, social platforms and through your door. When done correctly, newsletters prove to be one of your most valuable marketing tools! HOW OFTEN? We recommend sending a minimum of once a month! Most of our clients send weekly because numbers don’t...

ASSOCIATION & NON-PROFIT MANAGEMENT

Our team partners with associations and non-profits to execute an array of services as small as consulting to as large as a full production fundraising event. Cause marketing and event management are also key components to our mission and company goals. ASSOCIATION MANAGEMENT Too often associations fall behind because of the lack of volunteer support and follow through. That’s where Callan Group Communications comes in. We are currently hired by multiple local associations as their marketing & membership director and their...

Digital Marketing Has Changed

Digital Marketing can be the key component your business is missing now and for years already. At Callan Group Communications we provide exceptional digital marketing to elevate your business beyond just the “walk-ins”. To start, we make sure your company is set up on all social media accounts. From Facebook, Instagram and Twitter to LinkedIn, Google My Business and many review sites that are relevant to your industry. There isn’t an avenue we leave untouched! Once you are setup on all...

Too busy to respond to online reviews?

Too busy to respond to online reviews both positive & negative…then you may be a “digital dinosaur” If your friends and patrons believe in your business, ask them to leave you a comment on popular review sites that are relevant for your industry. Review sites are the place many turn to when traveling, looking for a new restaurant, new doctors or simply where to go for entertainment! If you are someone who likes to support local businesses or simply loves sharing...

Callan Group Communications Highlighting Webinar Benefits

Callan Group Communications has been hosting webinars for years as the benefits for our clients is overwhelming. We have experience hosting all size webinars and understand best practices of the service. Since before the height of online ZOOM classes, #CGC has been running these programs for client engagement, industry education and more. << Listen to our Vlog on Webinar Services >> Reasons to do a webinar: - Attract professionals who are in and out of your network - Showcase that you’re an industry...

Company Culture – Very Important!

Company Culture - Very Important! Maybe it's not about the job pool, maybe it's about you. Does your business ever think about what your company's culture is? Now more than ever, it is harder to attract and retain a solid, effective and productive team. Why is that? Callan Group Communications (CGC) works with a wide variety of clients and all of them have employment challenges in common. Too often, it's overlooked by management that a company's culture is truly important in identifying...

CGC Storytelling for Clients

Storytelling is an important style of marketing that is too often overlooked. Everyone loves a good story and behind most businesses lies a GREAT one! First, you must decide what story you want to tell. Generally, you will start with your purpose. 1. Why did you start your business? 2. Was it to solve a problem that you had previously? 3. Was it something you were always passionate about? 4. Did people keep telling you that you belonged in that particular industry? I recently heard...

Get a Digital Profile for Your Business

Marketing is an important part of every company, no matter how large or small. Bringing your business to the attention of the community and making sure you stay relevant will increase your bottom line. Because we know every business has a different budget for marketing we offer a variety of custom programs to fit the needs of your business and boy are we rocking! We are very blessed to have so many new clients during this interesting time in our...