Why YouTube is the Most Cost-Effective Marketing Tool for Your Business

What if you could hire a salesperson who worked 24/7, never asked for a paycheck, and never took a day off? That’s exactly what YouTube can be for your business. Compared to traditional advertising—like TV spots, billboards, or print ads—YouTube is more affordable, more effective, and infinitely longer-lasting. It’s the marketing tool that keeps working for you, day after day, year after year. Why YouTube Beats Traditional Advertising Let’s face it: TV and print ads are expensive, and once they run, they’re gone....

A Google Alert A Day Keeps the Negativity at Bay

It is important to be constantly monitoring how your brand and business show up online. However, you're also super busy - scheduling meetings, designing product, networking, and trying to live your life outside of your business. Trying to monitor all social networks, blogs, online newsletters, discussion groups, and more is just too time-consuming. How can you monitor your brand more efficiently? Besides hiring a marketing agency (like Callan Group!) to take care of your online reputation for you, you...

Struggling with your website? CGC is here to help!

After witnessing so many of our clients struggling with finding out where their website was hosted or even who owned their domain, we sought out an amazing third party vendor who provides exceptional web solutions that not only protect your site but speed it up! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership & control over one...

Effective Gratitude – Universe Nudge

Callan Group Communications Creative Director, Diane Michael, aka "Digital Di", wrote "After Mom" in 2018. During this pandemic, she offers a suggestion of practicing "effective gratitude". Listen to part of Insight 10 which goes over a "gratitude shift". If this video touched you and you want more information on the account, Universe Nudge, follow on Instagram!

Stop Guessing: Your Brand Has No Clear Strategy – Here’s How We Fix It

Let’s be honest: if your marketing feels random, your results probably do too. A scattered strategy leads to inconsistent branding, missed opportunities, and wasted money. Sound familiar? At Callan Group Communications, we’ve worked with dozens of brands that were stuck in strategy limbo—and turned them into success stories with consistent messaging, killer content plans, and smart campaign timing that actually moves the needle. We don’t throw spaghetti at the wall. We build roadmaps. We take the guesswork out of your marketing by aligning...

What Is Your End of Year Marketing Plan?

What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...

Newsletters -Still a Thing

Does your business send out newsletters? If not, this is an area of marketing you may be missing out on. A lot of companies have gotten away from sending out newsletter because they think they are a marketing tool of the past, but this is not so. NOT AT ALL! Newsletters are a great way to stay relevant to your customers. In a newsletter you can highlight many things. Maybe you are bringing in a new product or service that...

Remember Your Website Needs Attention

Your website is not a "set it and forget it" tool. You need to regularly update and refresh it to stay relevant and engaging to your audience! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership & control over one of the most important parts of your business.

MailChimp Then and Now

MailChimp Then and Now by Justine Mancini If you've been following Callan Group Communications for a while, you know that we have proven results that show that email newsletters STILL work and are one of the best marketing ROI you can get. Here at CGC we have our own proprietary email server that we use for many of our clients to send out newsletters. However, for a variety of different reasons unique to each client, sometimes we use a service such...

Client Spotlight: Gage Publications

Callan Group Communications (CGC) has been honored to be the chosen firm to work with Gage Publications since 2010. We met Jan and Marty Gage and knew immediately we would be a winning team. Gage Publications has been delivering magazines to Volusia and Flagler Counties since 2001. They had five impressive magazines including Halifax, Flagler, New Smyrna, Deland and Ormond. The recognized nine years ago that they wanted to offer a digital experience for their readers. They started with...