Your Employees Don’t Have Time

We see it too often...businesses that decide to add marketing responsibilities onto a team member who already has there hands full! That's not the best approach or ever recommended. Callan Group Communications' Crew prides ourselves in being part of our client's team. We handle the daily marketing and business development tasks that are required to maintain continuity and growth for an ever-changing market regardless of industry. We are ready to provide you with a digital profile to show you areas of...

Preparing to Sell: Marketing Essentials for Baby Boomer Business Owners

<< TLDR: WATCH THE VIDEO NOW >> Are you a business owner nearing retirement, or do you know a baby boomer looking to sell their business within the next two to ten years? If so, it's essential to start planning now to maximize the value of your business. This is especially true if you're unfamiliar with the digital landscape – and that’s where Callan Group Communications can help. Whether you've built a thriving local company through years of hard work or...

Before You Log Off for the Holidays… Don’t Forget Your Website

As the holiday season arrives, many businesses prepare to slow down — but online activity doesn’t. In fact, website traffic often increases as customers research services, compare providers, and plan for the new year. Your website becomes your 24/7 holiday “employee,” and a quick tune-up ensures it’s working at its best. 1. Fix Broken Links + Outdated Pages Year-end traffic is high, and a single broken link can send potential customers elsewhere. Now is the ideal time to check your menus, forms,...

AirBnb Marketing

Callan Group Communications and Imagine Wanderlust have teamed up to become a luxury marketing and management duo for AirBnB hosts and travelers alike. After traveling to Italy the summer of 2016, Diane Michael of Callan Group Communications and Lisa Cherie of Imagine Wanderlust realized their shared desire to see the world while working. After staying in AirBnB units in Rome, Florence and Venice, the dynamic duo decided to combine their talents and add an AirBnB marketing option to their established...

Callan Group Communications Celebrates 10 Years in Business

When Diane Michael got a call from her father asking for her to fly to Port Orange to take care of him post-op from having all arteries to his heart replaced, she dropped everything left San Diego the following day. After spending a week cooking and cleaning while taking care of her dad, this energetic entrepreneur decided to contact the local Humane Society and host a fundraiser while she was in town. In San Diego, Michael ran a successful business where...

Why Flodesk’s “Link in Bio” is the Perfect Alternative to Linktree

For businesses and influencers looking to maximize their Instagram engagement, the "Link in Bio" feature has become essential. Did you know that Instagram and Facebook are more likely to suppress posts that have links in them? That is because the goal of their algorithm is to keep you on their apps and not leave. So instead of adding links in posts, it’s best to have a link in your profile!  While Linktree has long been a popular tool to keep...

ASSOCIATION & NON-PROFIT MANAGEMENT

Our team partners with associations and non-profits to execute an array of services as small as consulting to as large as a full production fundraising event. Cause marketing and event management are also key components to our mission and company goals. ASSOCIATION MANAGEMENT Too often associations fall behind because of the lack of volunteer support and follow through. That’s where Callan Group Communications comes in. We are currently hired by multiple local associations as their marketing & membership director and their...

It’s Time To Reconnect!

Over and over again we hear the amazing results that occur from our ghost-written newsletter service. Sometimes responses happen after the first one sent. Imagine what could be produced for YOUR business if you had a strategic plan, template architects and designers to implement a monthly outreach newsletter! We are welcoming back past clients with a HUGE discount on newsletter & social media service for the New Year. << Learn More >>

A Google Alert A Day Keeps the Negativity at Bay

It is important to be constantly monitoring how your brand and business show up online. However, you're also super busy - scheduling meetings, designing product, networking, and trying to live your life outside of your business. Trying to monitor all social networks, blogs, online newsletters, discussion groups, and more is just too time-consuming. How can you monitor your brand more efficiently? Besides hiring a marketing agency (like Callan Group!) to take care of your online reputation for you, you...

Non-Profit Overwhelm Is Real. Here’s How We Fix It.

You're on a mission — but between planning events, managing members, and trying to grow… it's exhausting. We see you. And we’ve got your back. Callan Group’s Association & Non-Profit Management services are built to take the weight off your shoulders so you can focus on impact — not inboxes and admin chaos. We’ll step in as your behind-the-scenes team to: Build & execute strategic plans Engage and grow membership Run professional events that wow donors and communities Whether you're a board of 1 or 100 — you need a...