Effective Gratitude – Universe Nudge

Callan Group Communications Creative Director, Diane Michael, aka "Digital Di", wrote "After Mom" in 2018. During this pandemic, she offers a suggestion of practicing "effective gratitude". Listen to part of Insight 10 which goes over a "gratitude shift". If this video touched you and you want more information on the account, Universe Nudge, follow on Instagram!

Rent a Pool by the Hour

Want to throw a pool party but you don’t have a pool? Well, there’s now a solution for that! Swimply is a new platform that allows you to rent a pool by the hour! This platform allows owners to put their pool up for others to use at an hourly rate. The rates currently range for $35 to $200 per hour. However, we found that most average around $45-$60 an hour. With this popular new trend, many homeowners will want to take...

They May Be Annoying, But They Work

Email newsletters not only still work but they have one of the highest return of investments for your business. Whether you have a gift shop or an engineering firm, CGC will help you keep in touch with your customers, retain them and have them become your raving fans and an extension of your sales force! Listen to our recent vLog to find out why they still work, how often you should send, what type of content and more! Request a quote to...

Newsletters -Still a Thing

Does your business send out newsletters? If not, this is an area of marketing you may be missing out on. A lot of companies have gotten away from sending out newsletter because they think they are a marketing tool of the past, but this is not so. NOT AT ALL! Newsletters are a great way to stay relevant to your customers. In a newsletter you can highlight many things. Maybe you are bringing in a new product or service that...

Company Culture – Very Important!

Company Culture - Very Important! Maybe it's not about the job pool, maybe it's about you. Does your business ever think about what your company's culture is? Now more than ever, it is harder to attract and retain a solid, effective and productive team. Why is that? Callan Group Communications (CGC) works with a wide variety of clients and all of them have employment challenges in common. Too often, it's overlooked by management that a company's culture is truly important in identifying...

Featured Client: The Good Food Truck

Have a holiday party coming up & want something different to do for your dedicated staff? Hire The Good Food Truck! The Good Food Truck is a fan favorite locally at rallies, fundraisers, breweries and corporate locations. They are contacted regularly to host lunch at office buildings for staff appreciation and special occasions. Why not book them for your holiday party? Since The Real Chef Mark and his team are so sought after, they are almost completely booked so contact Justine...

Public Relations + Event Management = Success

With vast experience working with national non-profits for nearly 20 years, our event management talents exceed expectations. We love bringing education to all events and are hired for one-time needs or public relations on an ongoing basis where we incorporate both. Recently we teamed up with Todd Patrick & Co. Salon for our client, Tempus Hair Restoration for “Operation Hundreds of Heads”. With a team effort, we executed an amazing event that boosted both businesses on social, in black and...

JPG vs PNG

JPG vs PNG By Justine Mancini What is our internet experience if not for images? Anyone who has saved an image from the web or for a simple paint program knows that there are tons of file formats to choose from. If you're not a graphic designer, artist, or photographer, many of those file formats aren't going to be any of your concern. Instead, you probably most often deal with JPGs (or JPEGs) and PNGs. But do you sometimes wonder if you...

Instagram For Your Business

If you’re not using a business Instagram page to increase your profits, you may be a digital dinosaur. Instagram has quickly turned into a revenue generating machine for businesses in just six years! As of June 2016, the mobile photo sharing platform reached 500 million monthly active users (Source: Statista). If your business isn’t posting daily, at the minimum, you are definitely a digital dinosaur! Creating a business page is simple and free! But it’s not one of those sites where...

Do You Really Have The Time & Expertise?

Being an entrepreneur or business owner may often seem like you have to tackle every aspect of your business on your own (especially if you are a small business), but chances are high that you don't have the time to excel at everything your business requires you to. Take marketing and content creation as an example. You know these are essential to your business growth, but are they your forte? You love your field or your industry, and you're both...