I’ve never paid for marketing. We’ve always been word of mouth.

"I've never paid for marketing. We've always been word of mouth." If I had a nickel for every time a business owner said this, well... Being a traveling marketer, these statements make me cringe a bit inside. First, what does that mean? - You mean to say you have never listed your business number online or for those vintage owners, in the phone book? - You mean to say you never had a special that you extended to your clients? - You mean to...

Office Away From Home – Daytona Beach

When you're a traveling marketer, finding the right place to set up shop is key! The right amount of space, positive energy, strong drinks and great service are a must to settle in to begin typing. Recently we chose Halifax Yacht Club for our office away from home. What a gorgeous venue located in the heart of downtown Daytona Beach. Bavarian soft pretzel with Yuengling infused cheese dip. Delicious snack for an afternoon pick me up. The pot stickers were great,...

Instagram For Your Business

If you’re not using a business Instagram page to increase your profits, you may be a digital dinosaur. Instagram has quickly turned into a revenue generating machine for businesses in just six years! As of June 2016, the mobile photo sharing platform reached 500 million monthly active users (Source: Statista). If your business isn’t posting daily, at the minimum, you are definitely a digital dinosaur! Creating a business page is simple and free! But it’s not one of those sites where...

Client Spotlight: Gage Publications

Callan Group Communications (CGC) has been honored to be the chosen firm to work with Gage Publications since 2010. We met Jan and Marty Gage and knew immediately we would be a winning team. Gage Publications has been delivering magazines to Volusia and Flagler Counties since 2001. They had five impressive magazines including Halifax, Flagler, New Smyrna, Deland and Ormond. The recognized nine years ago that they wanted to offer a digital experience for their readers. They started with...

Google Alerts

Remember to add Google Alerts on your business or your client's businesses! Hear some tips from Digital Di on a recent vLog.

Client Spotlight: Candock North Florida

CGC was thrilled to be chosen to work on this extremely cool account in December 2017. Our amazingly talented Patrick Langley created their website and it was off to the races… Meet Jeff Jahr, owner of Candock North Florida. Jeff, a resident of New Smyrna Beach, opened Candock North Florida in September 2017 off of US Highway 1 in Ormond Beach, right next to the World Famous Iron Horse. With a vast background in sales and extensive knowledge of the...

Public Relations + Event Management = Success

With vast experience working with national non-profits for nearly 20 years, our event management talents exceed expectations. We love bringing education to all events and are hired for one-time needs or public relations on an ongoing basis where we incorporate both. Recently we teamed up with Todd Patrick & Co. Salon for our client, Tempus Hair Restoration for “Operation Hundreds of Heads”. With a team effort, we executed an amazing event that boosted both businesses on social, in black and...

Websites That Work

Diane Michael of Callan Group Communications goes over why you should be updating your website on a regular basis and talks about some quick website tips to keep in mind. Check out this quick video to learn why clients all over the country hire Callan Group's webmasters to create amazing websites that get results. Content Ghost Writer Updates are behind-the-scenes writing which takes place hourly at Callan Group Communication headquarters located in Ormond Beach. Our content queens have mastered the gift...

TIS the Season of GIVING!

TIS the Season of GIVING! By Callan Group Client, Nita Schmellick, Pres/CEO with Community Foundation of East Central Florida WE have all heard many stories of nonprofits, some very big and well known, being involved in a scandal or financial mismanagement. How can we trust that when we make a donation to a nonprofit it will be used for good and the agency is fiscally responsible with our money? About 40% of all individual nonprofit donations are made in December. Charity Navigator...

Serving Acorn Ridge Cabin Rentals Since 2010

Planning on visiting the Gatlinburg area in 2018? May we suggest checking out Acorn Ridge Cabin Rentals for your cabin/housing needs? We have been working with the amazing team at Acorn Ridge Cabin Rentals since 2010! We have the privilege to write their monthly newsletter and manage their digital broadcasting. This 5 star rated cabin rental firm has a long history of providing excellent customer service. They really care about their guests who most make a tradition to stay with them...