Blueberry Festival of Greater Orlando – April 22

Browsing through Facebook last weekend we came across Southern Hill Farm's Blueberry Picking Weekend which made me pause. The fact that they had two food trucks participating made me even more interested. With over 400 people interested/going I wondered where Clermont was and proceeded to Google maps to find out. An hour and some change from Port Orange, not too bad. I contacted my sweetheart and asked if he wanted to go blueberry picking. We both were raised up...

Hiring a Marketing Firm?

It’s important to check out a business that you want to hire. I know when I do, I check them out on Google. I listen closely to their story of how they started. I ask them about their goals. And I listen to see if they are truly practicing what they preach. For example if someone is looking for a pool builder, is that builder involved in an association specialized in their industry? Does this pool company respond to...

Your Website is the Face of Your Business

Your website is the face of your business in the digital world. It's where customers go to learn about your products or services, connect with your brand, and make purchasing decisions. That's why it's essential to keep your website updated and well-maintained to ensure it's functioning at its best! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership &...

We Want Your Business To Be Seen

If you're focusing solely on online marketing, you are missing a big chunk of potential clients! CGC will not only boost your online marketing but also get you seen in print and heard on the radio. WE WANT YOUR BUSINESS TO BE SEEN! Creative measures are taken at CGC because we want you to stand out! Showing off your talents is a must. You're not doing it enough. Let us! If you haven't seen the results you were hoping for in your business...

Too busy to respond to online reviews?

Too busy to respond to online reviews both positive & negative…then you may be a “digital dinosaur” If your friends and patrons believe in your business, ask them to leave you a comment on popular review sites that are relevant for your industry. Review sites are the place many turn to when traveling, looking for a new restaurant, new doctors or simply where to go for entertainment! If you are someone who likes to support local businesses or simply loves sharing...

I’ve never paid for marketing. We’ve always been word of mouth.

"I've never paid for marketing. We've always been word of mouth." If I had a nickel for every time a business owner said this, well... Being a traveling marketer, these statements make me cringe a bit inside. First, what does that mean? - You mean to say you have never listed your business number online or for those vintage owners, in the phone book? - You mean to say you never had a special that you extended to your clients? - You mean to...

What Is Your End of Year Marketing Plan?

What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...

The Ultimate Guide to Creating a Marketing Brochure That Works

If you’re looking to make a lasting impression with your marketing materials, your brochure is one of the most powerful tools you can use. A well-designed brochure isn’t just a flyer—it’s a representation of your brand, your values, and what you can offer to your customers. So, how do you create a brochure that works? We’ve got you covered! At Callan Group Communications, we specialize in creating brochures that not only look great but also drive results. As the ghostwriters...

Before the Holidays Pass You By… Show Up in Your Customers’ Inboxes

The inbox is officially holiday headquarters.Your customers are already scrolling for: 🎁 Gift ideas🎄 Holiday hours✨ Local events + things to do💸 Seasonal promotions and last-minute deals And here's the part most businesses forget: If you’re not emailing your audience right now… someone else is. The Biggest Buying Season Rewards the Businesses Who Show Up Right now, inbox behavior spikes. People actively look for updates from the businesses they trust — where to shop, what’s on sale, how to prepare for the season, and...

Refresh & Rebuild: Summer Website Special: Why It’s Time to Refresh Your Website (and Let the Pros Handle It)

Your website is your business’s digital front door—and if it hasn’t been updated in a while, it might be giving off the wrong impression. Whether you're missing out on leads, have outdated content, or your design is stuck in the early 2000s, it’s time to think about a refresh. 🎥 Watch this quick video to learn why your website might be due for an upgrade:https://www.youtube.com/watch?v=rLd3vYBlj-4 At Callan Group Communications, we specialize in creating websites that not only look beautiful but also...