Marketing Through an Economic Downturn

Too busy to respond to online reviews?

Too busy to respond to online reviews both positive & negative…then you may be a “digital dinosaur” If your friends and patrons believe in your business, ask them to leave you a comment on popular review sites that are relevant for your industry. Review sites are the place many turn to when traveling, looking for a new restaurant, new doctors or simply where to go for entertainment! If you are someone who likes to support local businesses or simply loves sharing...

Serving Acorn Ridge Cabin Rentals Since 2010

Planning on visiting the Gatlinburg area in 2018? May we suggest checking out Acorn Ridge Cabin Rentals for your cabin/housing needs? We have been working with the amazing team at Acorn Ridge Cabin Rentals since 2010! We have the privilege to write their monthly newsletter and manage their digital broadcasting. This 5 star rated cabin rental firm has a long history of providing excellent customer service. They really care about their guests who most make a tradition to stay with them...

How YouTube Engages & Educates Customers While Growing Your Business

Imagine if your marketing could do more than just sell—what if it could teach, inspire, and build trust all at the same time? That’s exactly what YouTube offers business owners who are ready to stand out. Today’s customers don’t want to be bombarded with ads. They’re looking for value—answers to their questions, solutions to their problems, and proof that your business is the one they can trust. And YouTube gives you the perfect platform to deliver that. Why Education = Engagement When...

Using Hashtags To Help Inform

Tips On Instagram & Using Hashtags Let's help viewers know what restaurants are open by hash tagging the city and then delivery or take out. For example: #PortOrangeDelivery or #DaytonaTakeOut. That way we can visually see what's available in one space. Listen to some quick tips from Digital Di with Callan Group Communications. If you want more info on how to let CGC handle your Instagram, contact us at www.thecallangrp.com or 386-538-1083. As always, please LIKE us on Facebook and follow...

Client Highlight – The Flower Market

What a perfect time to highlight our dear friend and client for over a year now – Sandy with The Flower Market. There is still time to order for Valentine’s Day for all you last minute shoppers! These hearts will start a conversation, but the right bouquet of flowers will leave her speechless! Contact our friend Sandy at (386) 677-2191 or stop by 52 S Atlantic Avenue in beautiful Ormond Beach.

Why Your Business Needs to Pay Attention to Bing

When most people think of digital marketing, they think Google first—and for good reason. Google still dominates the search landscape. But here’s the catch: if you’re only advertising and optimizing for Google, you’re leaving a huge opportunity untapped. Microsoft’s ecosystem—which includes Bing Search, Microsoft Edge, Outlook, Xbox, and LinkedIn—reaches millions of users every single day. And thanks to Microsoft’s rapid growth in AI-powered search with Copilot, Bing is more relevant than ever in 2025 and its importance will continue to...

Boosted Posts on Instagram & Facebook

< Watch our Vlog about boosted posts > We see many clients choosing to boost posts on Facebook and Instagram. CGC highly recommends to do this as your message will span a larger reach to potential clients that your current marketing may not be able to connect with. Callan Group Communications can do a custom branded boosted post for $100 plus the amount you want to spend. We recommend a minimum of $250 for the post but can do in any...

How Small Businesses Can Use AI to Compete with Big Brands

Simple tools and strategies to level the playing field in 2025 In a world where Fortune 500 companies spend millions on marketing, small business owners often feel like they’re playing catch-up. But in 2025, the playing field is changing — and artificial intelligence (AI) is the great equalizer. AI tools are no longer just for tech giants. They’re now affordable, accessible, and built with small businesses in mind — giving you the power to automate, analyze, and amplify your marketing like...

Stop Waiting to Start Your Newsletter: Why “Next Week” Is Too Late

“I’ll start my newsletter next week.”Sound familiar? The truth is, we’ve all said it. We put it off. We tell ourselves we’ll find the time later. But here’s the reality: time flies—and so do your opportunities when you’re not staying in touch with your audience. Think about it—every day you’re silent is a day your competitors could be in your customer’s inbox, building trust, strengthening connections, and winning business. Your audience wants to hear from you. But if you’re not showing...

Company Culture – Very Important!

Company Culture - Very Important! Maybe it's not about the job pool, maybe it's about you. Does your business ever think about what your company's culture is? Now more than ever, it is harder to attract and retain a solid, effective and productive team. Why is that? Callan Group Communications (CGC) works with a wide variety of clients and all of them have employment challenges in common. Too often, it's overlooked by management that a company's culture is truly important in identifying...