Google Your Business

After sitting back for years concentrating solely on our proprietary email newsletter business, we were approached to become a virtual marketing director for a local hot spot. Part of that role was to manage over a dozen social media sites and boost their new name and digital footprint by redefining their organic search. The results were amazing after a year. Before we began selling these services to other clients we beta-tested each platform to be able to prove that we...

To Hoot or Not To Hoot

To Hoot or Not To Hoot... I get the question "Do you use Hootsuite?" pretty often from business professionals and friends when asking about my work. I quickly respond after a reaction that some can compare to a look of disgust with, "not one bit!" No offense to #Hootsuite...for some people this software may be a life saver, but I have NOT had the same experience. I also don't like to judge before experiencing, so I tested out for a couple...

Hurricane Irma Support for Clients

Callan Group Communications wants to help our past clients get back to normal as fast as possible after Hurricane Irma! We already have your old template and contact list so we can react quickly to support you getting the word out to your customers with hours of operation, any damage sustained, support/supplies needed and possibly specials/coupons to get business back through your doors! We understand how important it is at this time to communicate with your customers so for the month...

Newsletters Still Work

With our nine year anniversary of delivering professional email newsletters approaching next month, we want to remind you of the continued importance sending regular campaigns is for your business, non-profit or association! Newsletters are a vehicle to drive traffic to your website, social platforms and through your door. When done correctly, newsletters prove to be one of your most valuable marketing tools! HOW OFTEN? We recommend sending a minimum of once a month! Most of our clients send weekly because numbers don’t...

Don’t Be Annoyed…I’m In Marketing

We’re friends on Facebook or Instagram. You thought you wanted to keep in touch with my life or maybe follow because you thought I was cute. After a few days you realized, damn this girl asks me to “like” or “follow” something every day. Annoying? To some, sure, but I’m in marketing people! I own two businesses. I have dozens of clients and I have tons of friends who own businesses, too. Of course, I’m going to ask you to...

Sample Proposal Sent To Prospect

It begins with a phone call or email. We are pleased to know the prospect on the line was referred to Callan Group Communications from a trusted partner. That always kicks off the conversation positively. WE LOVE REFERRALS and 100% of our clients have come from them for 6 out of our 9 years in business. Our community partners know that when they recommend our services that we: A.) know what we are doing and have the proven results & experience to execute their...

Email Marketing Presentation – Break Through the Inbox Clutter & More

Thursday, May 18 at 11:30 AM - 1 PM LPGA International - 1000 Champions Dr, Daytona Beach, Florida 32124 This presentation will dive deeper into the email marketing maze, teaching you time-saving shortcuts including: * How to build fresh email lists * What type of content gets read * The template game – making your newsletter look professional * Subject line "do’s" * CAN-SPAM laws * How often to send * How to incorporate social media effectively * Effective tracking – what it all means * Plan in advance every 6...