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Bing Webmaster Tools: What They Are, Why They Matter, and How to Use Them

If you're investing time and money into your website, you want people to be able to find it. While most businesses focus on Google, many overlook another valuable search engine: Bing. Microsoft's Bing powers not only Bing Search but also search experiences across Microsoft products and partners. That's where Bing Webmaster Tools comes in. Whether you're a business owner, marketer, or website administrator, Bing Webmaster Tools can help you improve your website's visibility, identify technical issues, and better understand how visitors...

The Negative Impact

Online reviews have certainly become the modern "word of mouth." In this day and age, it is estimated that 85% of customers trust online reviews as much as a personal recommendation! Additionally, up to 90% of consumers look at a product's reviews before they decide to buy. This is great for a company that has tons of positive reviews, but what about the negative ones? Have you ever left a negative a review? Furthermore, have you considered what kind...

Storytelling Connects It All: The Connected Marketing Series, Part 7.

Your Marketing Has a Lot to Say. Your Story Gives It Meaning. Your website gives your marketing a home. Search helps people find you. Content gives them a reason to stay. Video helps build trust. Email keeps the conversation going. AI can help you work more efficiently. But what connects all of those pieces? Your story. Because at the heart of every successful marketing strategy is a simple idea: People want to know who they're doing business with. They want to understand what you do, why you do it, what...

Why Your Emails Aren’t Getting Results (And What to Do About It)

How strategic email marketing turns your list into your most loyal audience. You have an email list. Maybe it's been sitting there for a while — growing slowly, getting blasted with promotions, or barely touched at all. And somewhere along the way, it stopped feeling like an asset and started feeling like an obligation. Here's what most businesses get wrong about email marketing: they treat it like a megaphone instead of a conversation. The businesses that win with email aren't the ones...

Your Website Is the Hub: The Connected Marketing Series, Part 1.

Your Marketing Works Better When Everything Has Somewhere to Connect Marketing today can feel like a collection of separate responsibilities. You have a website to maintain. Social media to post on. Videos to create. Emails to send. Search engines to think about. And now, AI is changing how people discover information and make decisions. It can quickly become overwhelming. But what if you stopped thinking of each marketing channel as a separate task? The most effective marketing strategies are connected. And at the center of...

Email Keeps the Conversation Going: The Connected Marketing Series, Part 5

What Happens After Someone Finds You? A potential customer visits your website. They read a blog. They watch a video. They learn something useful. Then they leave. Maybe they'll remember your business. Maybe they won't. That's one of the reasons email marketing remains such an important part of a connected marketing strategy. Email gives your business the opportunity to continue the conversation. Your Email List Is an Audience You Can Build Social media is valuable. But social media platforms are borrowed spaces. Algorithms change. Features change. Reach changes. The way people use platforms can change...

To Hoot or Not To Hoot

To Hoot or Not To Hoot... I get the question "Do you use Hootsuite?" pretty often from business professionals and friends when asking about my work. I quickly respond after a reaction that some can compare to a look of disgust with, "not one bit!" No offense to #Hootsuite...for some people this software may be a life saver, but I have NOT had the same experience. I also don't like to judge before experiencing, so I tested out for a couple...

Membership Building, Special Events, Training & Seminars

At Callan Group Communications we provide may different types of marketing. We also provide Association and Non-Profit Management services. Today’s associations find it difficult to get enough volunteers to keep their organizations moving smoothly. That’s where we come in! We work with the Association’s, sometimes filling roles of marking, membership director, and even executive director to keep business moving along. These roles are important to any organization and we provide the attention needed to fulfill these duties. We can...

Hurricane Irma Support for Clients

Callan Group Communications wants to help our past clients get back to normal as fast as possible after Hurricane Irma! We already have your old template and contact list so we can react quickly to support you getting the word out to your customers with hours of operation, any damage sustained, support/supplies needed and possibly specials/coupons to get business back through your doors! We understand how important it is at this time to communicate with your customers so for the month...

Association & Non-Profit Experience

We have the honor of working with some pretty amazing groups locally. With our extensive non-profit experience we capitalize our marketing and management efforts to grow organizations and help them run their best! Often times we create so many volunteers who want to step up that organizations have to have elections because so many people want to get more involved. Like the featured picture that was taken at the 2017 Building Association Managers of Volusia elections with Maurice Bushroe with...