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2024 Marketing Ideas

Happy 2024 from CGC! With the start of a new year, we think it's a great time to revamp and refresh your marketing strategy and online presence. We can help you do this in many ways - a website upgrade, social media makeover, newsletter construction and writing, and much more! We can start with a FREE digital profile examining many different aspects of your business. We’ll let you know what’s working and what we think you can do differently with better results. And if you...

Thank you to our Association Allies

NEED 3 BIDS THIS BUDGET SEASON? We highly recommend contacting our Association Allies for your community needs. Thank you for reaching out to them this budget season and watch for more continuing education opportunities from these great businesses! AK Certified Roofingdelaneyb@akccfl.comakccfl.com Axiom Resourceschristinet@theaxiomgrp.comtheaxiomgrp.com Blue Stream Fiberpmirabella@bluestreamfiber.combluestreamfiber.com East Coast Pools & Spascontact@eastcoastpoolsandspas.comeastcoastpoolsandspas.com EmpireWorks Reconstructionjswisher@empireworks.comempireworks.com ET&T Distributorserin.toung@ettflorida.comettflorida.com FCA Insurancestar@callfca.com, kelly@callfca.comcallfca.com FCAP / Florida Community Association Journaljfehlberg@fcapgroup.comfcapgroup.com Florida Waterways, Inc.melissa@floridapond.comfloridapond.com Martell & Ozim, P.A.jmartell@martellandozim.com, dhaggerty@martellandozim.commartellandozim.com May Managementhhaas@maymgt.commaymgt.com SouthState Bankewiesman@southstatebank.comsouthstatebank.com Stone Building Solutionsmary@stonebldg.comstonebldg.com Terra-Scapegkennedy@terra-scape.netterra-scape.net Vice Paintingmaddy@vicepainting.comvicepainting.com

How to Schedule Posts for Your Google Business Profile (And Why You Should)

If your business has a Google Business Profile, you're already taking an important step toward increasing your online visibility. But simply claiming your profile isn't enough. To maximize its impact, you need to keep it active with fresh, relevant content. One of the easiest ways to do that? Schedule regular Google Business Profile posts. At Callan Group Communications, we help businesses streamline their marketing efforts, and scheduling Google Business Profile posts is one of the simplest ways to stay visible on...

Why Your Emails Aren’t Getting Results (And What to Do About It)

How strategic email marketing turns your list into your most loyal audience. You have an email list. Maybe it's been sitting there for a while — growing slowly, getting blasted with promotions, or barely touched at all. And somewhere along the way, it stopped feeling like an asset and started feeling like an obligation. Here's what most businesses get wrong about email marketing: they treat it like a megaphone instead of a conversation. The businesses that win with email aren't the ones...

Who Owns Your Domain?

Do you know who owns your domain? Do you know who hosts your domain? Do you know what you're paying for these services? In today's digital age, your website is the face of your business. It's where customers go to learn about your products or services, connect with your brand, and make purchasing decisions. That's why having complete control over your website is crucial to your online success. Business Owners: Contact Digital Di to help get your ownership & control over one of the most...

Don’t Be Annoyed…I’m In Marketing

We’re friends on Facebook or Instagram. You thought you wanted to keep in touch with my life or maybe follow because you thought I was cute. After a few days you realized, damn this girl asks me to “like” or “follow” something every day. Annoying? To some, sure, but I’m in marketing people! I own two businesses. I have dozens of clients and I have tons of friends who own businesses, too. Of course, I’m going to ask you to...

Bing Webmaster Tools: What They Are, Why They Matter, and How to Use Them

If you're investing time and money into your website, you want people to be able to find it. While most businesses focus on Google, many overlook another valuable search engine: Bing. Microsoft's Bing powers not only Bing Search but also search experiences across Microsoft products and partners. That's where Bing Webmaster Tools comes in. Whether you're a business owner, marketer, or website administrator, Bing Webmaster Tools can help you improve your website's visibility, identify technical issues, and better understand how visitors...

You May Be a ‪#‎DigitalDinosaur‬

If you think Instagram is for "young people" you may be a ‪#‎DigitalDinosaur‬ We started the "Civil War Sales" Instagram account on a Sunday night after picking up a new client at the Civil War Show in Charleston and within a few hours they already had over 400 like-minded REAL followers. People were "tagging" their friends letting them know to check out the merchandise and the hearts came flying in. We are experienced and educated on how to get the RIGHT...

Expanding Service Offering: Surveys

With the growing theme of opinion-based feedback, Callan Group Communications (CGC) is expanding their survey offerings. We hear a ton of comments in our industry. Everything from, people don't give their email addresses out to their customers feelings on sales and hours of operation. The question is always the same, when have you last surveyed them? With detailed technology at our fingertips it is easier than ever to gain information. Callan Group Communications has always administered surveys and suggested to clients...

The Power of Google

We wanted to share a recent success story! Our client, the Little Black Photo Booth in Daytona Beach has the FULL digitally evolved package with Callan Group Communications and we cover every area of their marketing for them online. Are you currently on Facebook for your business? Twitter? Instagram? Google +? If you answered NO to any of the previous questions, we should sit down! Online marketing is an interesting journey to climb, and seeing results for our clients grow and...