Behind the Scroll: Why People Stop to Watch Certain Videos (and Skip Others)

You’ve seen it happen — a thumb scrolls, pauses for just a second… and clicks.That split second can mean the difference between a video that goes viral and one that disappears into the feed forever. But what makes someone stop scrolling? Why do some videos grab attention instantly while others get ignored, no matter how great the message? Let’s pull back the curtain on the psychology of attention — and show you how to use it to make your video marketing...

Thank you to our Association Allies

NEED 3 BIDS THIS BUDGET SEASON? We highly recommend contacting our Association Allies for your community needs. Thank you for reaching out to them this budget season and watch for more continuing education opportunities from these great businesses! AK Certified Roofingdelaneyb@akccfl.comakccfl.com Axiom Resourceschristinet@theaxiomgrp.comtheaxiomgrp.com Blue Stream Fiberpmirabella@bluestreamfiber.combluestreamfiber.com East Coast Pools & Spascontact@eastcoastpoolsandspas.comeastcoastpoolsandspas.com EmpireWorks Reconstructionjswisher@empireworks.comempireworks.com ET&T Distributorserin.toung@ettflorida.comettflorida.com FCA Insurancestar@callfca.com, kelly@callfca.comcallfca.com FCAP / Florida Community Association Journaljfehlberg@fcapgroup.comfcapgroup.com Florida Waterways, Inc.melissa@floridapond.comfloridapond.com Martell & Ozim, P.A.jmartell@martellandozim.com, dhaggerty@martellandozim.commartellandozim.com May Managementhhaas@maymgt.commaymgt.com SouthState Bankewiesman@southstatebank.comsouthstatebank.com Stone Building Solutionsmary@stonebldg.comstonebldg.com Terra-Scapegkennedy@terra-scape.netterra-scape.net Vice Paintingmaddy@vicepainting.comvicepainting.com

Content Overload Got You Frozen? We’re the Content Machine You Need.

Feeling overwhelmed by how much content you’re supposed to create? Blog posts, reels, newsletters, landing pages—it never ends. Good news: You don’t have to do it alone. Callan Group Communications is your plug-and-play content team. We create strategic, high-converting content that sounds like you—without you having to write a single word. Blogs? We ghostwrite them. Videos? We produce them. Campaigns? We plan, write, and launch them. We handle your content from concept to completion so you can focus on what you do best—running your business. Let us...

Getting Your Business on Voice Searches

Technology is constantly evolving with different trends and advances. One big trend or change nowadays is how we use voice searches with devices like Alexa, Google Home, and Siri. Have you ever wondered how businesses get their information to show up when you ask Alexa a question? Let's explore some strategies to get you started. What is Voice Search? You're probably pretty familiar with "googling" every question you have. Well, instead of typing your question into a search engine like Google,...

2024 Marketing Ideas

Happy 2024 from CGC! With the start of a new year, we think it's a great time to revamp and refresh your marketing strategy and online presence. We can help you do this in many ways - a website upgrade, social media makeover, newsletter construction and writing, and much more! We can start with a FREE digital profile examining many different aspects of your business. We’ll let you know what’s working and what we think you can do differently with better results. And if you...

Who Owns Your Domain?

Do you know who owns your domain? Do you know who hosts your domain? Do you know what you're paying for these services? In today's digital age, your website is the face of your business. It's where customers go to learn about your products or services, connect with your brand, and make purchasing decisions. That's why having complete control over your website is crucial to your online success. Business Owners: Contact Digital Di to help get your ownership & control over one of the most...

What Is Your End of Year Marketing Plan?

What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...

Membership Building, Special Events, Training & Seminars

At Callan Group Communications we provide may different types of marketing. We also provide Association and Non-Profit Management services. Today’s associations find it difficult to get enough volunteers to keep their organizations moving smoothly. That’s where we come in! We work with the Association’s, sometimes filling roles of marking, membership director, and even executive director to keep business moving along. These roles are important to any organization and we provide the attention needed to fulfill these duties. We can...

Newsletter Best Practices

Email Newsletter Still Work! Listen to our best practices! CGC has been an email service provider since 2008. Email newsletters still work and even though they may not be as popular as they once were in the past decade they still bring in one of the highest returns on investment in marketing. Listen to CGC's tips and best practices. If you want more info on how to let CGC handle your email newsletters, contact us via email or 386-538-1083. As always,...

They May Be Annoying, But They Work

Email newsletters not only still work but they have one of the highest return of investments for your business. Whether you have a gift shop or an engineering firm, CGC will help you keep in touch with your customers, retain them and have them become your raving fans and an extension of your sales force! Listen to our recent vLog to find out why they still work, how often you should send, what type of content and more! Request a quote to...