To Print or Not to Print (Media)
By Justine Mancini

One of the many ways Callan Group Communications remains unique in this fast-paced world of marketing is our belief in Legacy Media. Legacy Media is “the old media”- particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and yes, even television.

Some say print is dead, we assure you – it’s not! CGC travels regularly gaining insight on cultural aspects of marketing in metro areas. We are constantly viewing what the print world looks like around the world. We are confident when we say that Print & Legacy Media is relevant and not going away.

That doesn’t mean it’s easy navigating the “old” ways of media. Keeping your business name in black and white without having a huge budget takes knowledge, relationships and the right content. Our crew has developed strong connections in media outlets, we understand content placement and have the know-how to get your business written about.

Some of things we really love about Print & Legacy Media is the targeting of a local audience and the permanence of print. Seeing your small local business name in your LOCAL newspaper really connects you with your true audience – your neighbors from right down the street! The teachers at your children’s school. The elderly couple you passed by while grocery shopping. We want to get people supporting their local businesses and keep their local economy thriving!!

The permanence of Print Media is a really great and unique situation. While they say that nothing ever truly disappears from the internet, that’s only true if you are specifically tracking something down. But think about how the lifespan of a Facebook post (about 2-5 hours) holds up to a newspaper. First off, newspapers nowaday also tend to upload online what they print, so that means an article that mentions your business is accessible twice. So yes, this article will exist on the internet forever. Additionally, the print newspaper will either be sold all day long or delivered to the homes of your intended audience. Everyone has all day, if not longer, to potentially read the article that features your business as opposed to the quick burial of a social media post.

At the end of the day, CGC wants to make sure you are MEMORABLE to your customers, and we will pull out all the stops to achieve that. If you’re interested in what we can do for you and your business, start by contacting us for a FREE digital profile today!


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