Newsletters Still Work

With our nine year anniversary of delivering professional email newsletters approaching next month, we want to remind you of the continued importance sending regular campaigns is for your business, non-profit or association! Newsletters are a vehicle to drive traffic to your website, social platforms and through your door. When done correctly, newsletters prove to be one of your most valuable marketing tools! HOW OFTEN? We recommend sending a minimum of once a month! Most of our clients send weekly because numbers don’t...

You May Be a ‪#‎DigitalDinosaur‬

If you think Instagram is for "young people" you may be a ‪#‎DigitalDinosaur‬ We started the "Civil War Sales" Instagram account on a Sunday night after picking up a new client at the Civil War Show in Charleston and within a few hours they already had over 400 like-minded REAL followers. People were "tagging" their friends letting them know to check out the merchandise and the hearts came flying in. We are experienced and educated on how to get the RIGHT...

Don’t Be Annoyed…I’m In Marketing

We’re friends on Facebook or Instagram. You thought you wanted to keep in touch with my life or maybe follow because you thought I was cute. After a few days you realized, damn this girl asks me to “like” or “follow” something every day. Annoying? To some, sure, but I’m in marketing people! I own two businesses. I have dozens of clients and I have tons of friends who own businesses, too. Of course, I’m going to ask you to...

Sample Proposal Sent To Prospect

It begins with a phone call or email. We are pleased to know the prospect on the line was referred to Callan Group Communications from a trusted partner. That always kicks off the conversation positively. WE LOVE REFERRALS and 100% of our clients have come from them for 6 out of our 9 years in business. Our community partners know that when they recommend our services that we: A.) know what we are doing and have the proven results & experience to execute their...