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Creating Your Amazon Store Account: A Simple Guide

Ready to sell on Amazon? With millions of daily shoppers, it’s an amazing platform to grow your business. Here’s a quick guide to setting up your Amazon Store account: Step 1: Choose Your Plan Individual Plan: For under 40 items/month. Professional Plan: For over 40 items/month and advanced tools. Step 2: Prepare Your Info Have these ready: Email address Credit card or bank info Tax ID details Phone number Product details (if listing immediately) Step 3: Create Your Account Visit sellercentral.amazon.com. Click "Sign Up" and select your plan. Enter your details and verify...

Survey Suggestions for Your Clients & Your Staff

When it comes to surveys, Callan Group Communications recommends sending them to your clients at the minimum every year. BUT when is the last time you thought about sending surveys to your employees? Or even your vendors? You've heard so many times, "communication is key" but how are you executing that in your business world? We recommend a few quick tips in this five minute YouTube video. If you have any other suggestions, please feel free to comment on the video....

Your Website is the Face of Your Business

Your website is the face of your business in the digital world. It's where customers go to learn about your products or services, connect with your brand, and make purchasing decisions. That's why it's essential to keep your website updated and well-maintained to ensure it's functioning at its best! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership &...

Too busy to respond to online reviews?

Too busy to respond to online reviews both positive & negative…then you may be a “digital dinosaur” If your friends and patrons believe in your business, ask them to leave you a comment on popular review sites that are relevant for your industry. Review sites are the place many turn to when traveling, looking for a new restaurant, new doctors or simply where to go for entertainment! If you are someone who likes to support local businesses or simply loves sharing...

Do You Really Have The Time & Expertise?

Being an entrepreneur or business owner may often seem like you have to tackle every aspect of your business on your own (especially if you are a small business), but chances are high that you don't have the time to excel at everything your business requires you to. Take marketing and content creation as an example. You know these are essential to your business growth, but are they your forte? You love your field or your industry, and you're both...

FREE Digital Profile for Your Business

Our team has a wide lens for all things possible for your business. By remembering that even the smallest detail matters, CGC creates unique business cards, rack sleeves, etc., and knows the best placement for them. With our vast local relationships, we will get your brand seen. At CGC we know there is no "one-size-fits-all" marketing package that works for all businesses. That is why, before we even meet, we create a custom digital profile to assess where your digital footprint...

Instagram For Your Business

If you’re not using a business Instagram page to increase your profits, you may be a digital dinosaur. Instagram has quickly turned into a revenue generating machine for businesses in just six years! As of June 2016, the mobile photo sharing platform reached 500 million monthly active users (Source: Statista). If your business isn’t posting daily, at the minimum, you are definitely a digital dinosaur! Creating a business page is simple and free! But it’s not one of those sites where...

Digital Marketing Has Changed

Digital Marketing can be the key component your business is missing now and for years already. At Callan Group Communications we provide exceptional digital marketing to elevate your business beyond just the “walk-ins”. To start, we make sure your company is set up on all social media accounts. From Facebook, Instagram and Twitter to LinkedIn, Google My Business and many review sites that are relevant to your industry. There isn’t an avenue we leave untouched! Once you are setup on all...

Keywords in Platforms for Targeted Demographics

When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...

Short-Form vs. Long-Form Video: Which Works Best for Your Business?

Attention spans are shrinking, algorithms are shifting, and businesses are left asking: what type of video should I focus on—short-form or long-form? The truth is, both have their place in your marketing strategy, and when used together, they can supercharge your brand visibility. Let’s break down how YouTube videos, Instagram Reels, and TikToks each serve a purpose in growing your business. Short-Form Video: Quick, Snackable, and Shareable Platforms like TikTok and Instagram Reels thrive on short bursts of content—15 to 60...