The Pricing Game

Newsletters Still Work

With our nine year anniversary of delivering professional email newsletters approaching next month, we want to remind you of the continued importance sending regular campaigns is for your business, non-profit or association! Newsletters are a vehicle to drive traffic to your website, social platforms and through your door. When done correctly, newsletters prove to be one of your most valuable marketing tools! HOW OFTEN? We recommend sending a minimum of once a month! Most of our clients send weekly because numbers don’t...

Working with The Changing Algorithm  

Account Manager, Justine Mancini 9/23/2020 At Callan Group Communications, we always tout how important and necessary it is to stay on top of trends. What many people don't realize is staying on top of trends goes beyond just knowing the viral post of the day. This also means keeping an eye out for algorithm changes and trends in post engagement. One platform that often goes through more algorithm changes than most is Facebook. Yes, Facebook has been working on changing up its...

Serving Acorn Ridge Cabin Rentals Since 2010

Planning on visiting the Gatlinburg area in 2018? May we suggest checking out Acorn Ridge Cabin Rentals for your cabin/housing needs? We have been working with the amazing team at Acorn Ridge Cabin Rentals since 2010! We have the privilege to write their monthly newsletter and manage their digital broadcasting. This 5 star rated cabin rental firm has a long history of providing excellent customer service. They really care about their guests who most make a tradition to stay with them...

Do You Really Have The Time & Expertise?

Being an entrepreneur or business owner may often seem like you have to tackle every aspect of your business on your own (especially if you are a small business), but chances are high that you don't have the time to excel at everything your business requires you to. Take marketing and content creation as an example. You know these are essential to your business growth, but are they your forte? You love your field or your industry, and you're both...

Client Spotlight: Gage Publications

Callan Group Communications (CGC) has been honored to be the chosen firm to work with Gage Publications since 2010. We met Jan and Marty Gage and knew immediately we would be a winning team. Gage Publications has been delivering magazines to Volusia and Flagler Counties since 2001. They had five impressive magazines including Halifax, Flagler, New Smyrna, Deland and Ormond. The recognized nine years ago that they wanted to offer a digital experience for their readers. They started with...

Instagram For Your Business

If you’re not using a business Instagram page to increase your profits, you may be a digital dinosaur. Instagram has quickly turned into a revenue generating machine for businesses in just six years! As of June 2016, the mobile photo sharing platform reached 500 million monthly active users (Source: Statista). If your business isn’t posting daily, at the minimum, you are definitely a digital dinosaur! Creating a business page is simple and free! But it’s not one of those sites where...

Featured Client: The Good Food Truck

Have a holiday party coming up & want something different to do for your dedicated staff? Hire The Good Food Truck! The Good Food Truck is a fan favorite locally at rallies, fundraisers, breweries and corporate locations. They are contacted regularly to host lunch at office buildings for staff appreciation and special occasions. Why not book them for your holiday party? Since The Real Chef Mark and his team are so sought after, they are almost completely booked so contact Justine...

Effective Gratitude – Universe Nudge

Callan Group Communications Creative Director, Diane Michael, aka "Digital Di", wrote "After Mom" in 2018. During this pandemic, she offers a suggestion of practicing "effective gratitude". Listen to part of Insight 10 which goes over a "gratitude shift". If this video touched you and you want more information on the account, Universe Nudge, follow on Instagram!

Google Your Business

After sitting back for years concentrating solely on our proprietary email newsletter business, we were approached to become a virtual marketing director for a local hot spot. Part of that role was to manage over a dozen social media sites and boost their new name and digital footprint by redefining their organic search. The results were amazing after a year. Before we began selling these services to other clients we beta-tested each platform to be able to prove that we...

Google Alerts

Remember to add Google Alerts on your business or your client's businesses! Hear some tips from Digital Di on a recent vLog.