The Pricing Game

Newsletters Still Work

With our nine year anniversary of delivering professional email newsletters approaching next month, we want to remind you of the continued importance sending regular campaigns is for your business, non-profit or association! Newsletters are a vehicle to drive traffic to your website, social platforms and through your door. When done correctly, newsletters prove to be one of your most valuable marketing tools! HOW OFTEN? We recommend sending a minimum of once a month! Most of our clients send weekly because numbers don’t...

ASSOCIATION & NON-PROFIT MANAGEMENT

Our team partners with associations and non-profits to execute an array of services as small as consulting to as large as a full production fundraising event. Cause marketing and event management are also key components to our mission and company goals. ASSOCIATION MANAGEMENT Too often associations fall behind because of the lack of volunteer support and follow through. That’s where Callan Group Communications comes in. We are currently hired by multiple local associations as their marketing & membership director and their...

A Google Alert A Day Keeps the Negativity at Bay

It is important to be constantly monitoring how your brand and business show up online. However, you're also super busy - scheduling meetings, designing product, networking, and trying to live your life outside of your business. Trying to monitor all social networks, blogs, online newsletters, discussion groups, and more is just too time-consuming. How can you monitor your brand more efficiently? Besides hiring a marketing agency (like Callan Group!) to take care of your online reputation for you, you...

Client Highlight – The Flower Market

What a perfect time to highlight our dear friend and client for over a year now – Sandy with The Flower Market. There is still time to order for Valentine’s Day for all you last minute shoppers! These hearts will start a conversation, but the right bouquet of flowers will leave her speechless! Contact our friend Sandy at (386) 677-2191 or stop by 52 S Atlantic Avenue in beautiful Ormond Beach.

AirBnb Marketing

Callan Group Communications and Imagine Wanderlust have teamed up to become a luxury marketing and management duo for AirBnB hosts and travelers alike. After traveling to Italy the summer of 2016, Diane Michael of Callan Group Communications and Lisa Cherie of Imagine Wanderlust realized their shared desire to see the world while working. After staying in AirBnB units in Rome, Florence and Venice, the dynamic duo decided to combine their talents and add an AirBnB marketing option to their established...

Sample Proposal Sent To Prospect

It begins with a phone call or email. We are pleased to know the prospect on the line was referred to Callan Group Communications from a trusted partner. That always kicks off the conversation positively. WE LOVE REFERRALS and 100% of our clients have come from them for 6 out of our 9 years in business. Our community partners know that when they recommend our services that we: A.) know what we are doing and have the proven results & experience to execute their...

Office Away From Home – Daytona Beach

When you're a traveling marketer, finding the right place to set up shop is key! The right amount of space, positive energy, strong drinks and great service are a must to settle in to begin typing. Recently we chose Halifax Yacht Club for our office away from home. What a gorgeous venue located in the heart of downtown Daytona Beach. Bavarian soft pretzel with Yuengling infused cheese dip. Delicious snack for an afternoon pick me up. The pot stickers were great,...

Blueberry Festival of Greater Orlando – April 22

Browsing through Facebook last weekend we came across Southern Hill Farm's Blueberry Picking Weekend which made me pause. The fact that they had two food trucks participating made me even more interested. With over 400 people interested/going I wondered where Clermont was and proceeded to Google maps to find out. An hour and some change from Port Orange, not too bad. I contacted my sweetheart and asked if he wanted to go blueberry picking. We both were raised up...

Survey Suggestions for Your Clients & Your Staff

When it comes to surveys, Callan Group Communications recommends sending them to your clients at the minimum every year. BUT when is the last time you thought about sending surveys to your employees? Or even your vendors? You've heard so many times, "communication is key" but how are you executing that in your business world? We recommend a few quick tips in this five minute YouTube video. If you have any other suggestions, please feel free to comment on the video....

I’ve never paid for marketing. We’ve always been word of mouth.

"I've never paid for marketing. We've always been word of mouth." If I had a nickel for every time a business owner said this, well... Being a traveling marketer, these statements make me cringe a bit inside. First, what does that mean? - You mean to say you have never listed your business number online or for those vintage owners, in the phone book? - You mean to say you never had a special that you extended to your clients? - You mean to...