The Pricing Game

I’ve never paid for marketing. We’ve always been word of mouth.

"I've never paid for marketing. We've always been word of mouth." If I had a nickel for every time a business owner said this, well... Being a traveling marketer, these statements make me cringe a bit inside. First, what does that mean? - You mean to say you have never listed your business number online or for those vintage owners, in the phone book? - You mean to say you never had a special that you extended to your clients? - You mean to...

Instagram For Your Business

If you’re not using a business Instagram page to increase your profits, you may be a digital dinosaur. Instagram has quickly turned into a revenue generating machine for businesses in just six years! As of June 2016, the mobile photo sharing platform reached 500 million monthly active users (Source: Statista). If your business isn’t posting daily, at the minimum, you are definitely a digital dinosaur! Creating a business page is simple and free! But it’s not one of those sites where...

Foundation 37 “Gracious Givers”

Callan Group Communications was introduced to Foundation 37 last year. After learning about the amazing work that they do in our community, CGC decided to be a sponsor for their day of giving at Walmart during the holiday season. They do emotional work that touches our hearts and we are proud to support them once again! If you're looking to to learn more about Foundation 37 please consider attending the "Gracious Givers" Awards Banquet happening on April 7th at Atlantic...

Do You Really Have The Time & Expertise?

Being an entrepreneur or business owner may often seem like you have to tackle every aspect of your business on your own (especially if you are a small business), but chances are high that you don't have the time to excel at everything your business requires you to. Take marketing and content creation as an example. You know these are essential to your business growth, but are they your forte? You love your field or your industry, and you're both...

Client Spotlight: Candock North Florida

CGC was thrilled to be chosen to work on this extremely cool account in December 2017. Our amazingly talented Patrick Langley created their website and it was off to the races… Meet Jeff Jahr, owner of Candock North Florida. Jeff, a resident of New Smyrna Beach, opened Candock North Florida in September 2017 off of US Highway 1 in Ormond Beach, right next to the World Famous Iron Horse. With a vast background in sales and extensive knowledge of the...

Client Highlight – The Flower Market

What a perfect time to highlight our dear friend and client for over a year now – Sandy with The Flower Market. There is still time to order for Valentine’s Day for all you last minute shoppers! These hearts will start a conversation, but the right bouquet of flowers will leave her speechless! Contact our friend Sandy at (386) 677-2191 or stop by 52 S Atlantic Avenue in beautiful Ormond Beach.

A Google Alert A Day Keeps the Negativity at Bay

It is important to be constantly monitoring how your brand and business show up online. However, you're also super busy - scheduling meetings, designing product, networking, and trying to live your life outside of your business. Trying to monitor all social networks, blogs, online newsletters, discussion groups, and more is just too time-consuming. How can you monitor your brand more efficiently? Besides hiring a marketing agency (like Callan Group!) to take care of your online reputation for you, you...

Office Away From Home – Daytona Beach

When you're a traveling marketer, finding the right place to set up shop is key! The right amount of space, positive energy, strong drinks and great service are a must to settle in to begin typing. Recently we chose Halifax Yacht Club for our office away from home. What a gorgeous venue located in the heart of downtown Daytona Beach. Bavarian soft pretzel with Yuengling infused cheese dip. Delicious snack for an afternoon pick me up. The pot stickers were great,...

Too busy to respond to online reviews?

Too busy to respond to online reviews both positive & negative…then you may be a “digital dinosaur” If your friends and patrons believe in your business, ask them to leave you a comment on popular review sites that are relevant for your industry. Review sites are the place many turn to when traveling, looking for a new restaurant, new doctors or simply where to go for entertainment! If you are someone who likes to support local businesses or simply loves sharing...

Google Alerts

Remember to add Google Alerts on your business or your client's businesses! Hear some tips from Digital Di on a recent vLog.