The Pricing Game

Video Helps Tell Your Story

Marlon, aka "The Hat Fella", joined the CGC Crew in 2018 when he was introduced to us by Your Restaurant. He is a visual genius that can see angles that others may miss. With drone capabilities and close attention to detail, "The Hat Fella" is ready to make your story come alive! Marlon was born in San Jose, Costa Rica and moved to the United States with the mindset of becoming an entrepreneur. When he started College at Indiana University...

Instagram For Your Business

If you’re not using a business Instagram page to increase your profits, you may be a digital dinosaur. Instagram has quickly turned into a revenue generating machine for businesses in just six years! As of June 2016, the mobile photo sharing platform reached 500 million monthly active users (Source: Statista). If your business isn’t posting daily, at the minimum, you are definitely a digital dinosaur! Creating a business page is simple and free! But it’s not one of those sites where...

They May Be Annoying, But They Work

Email newsletters not only still work but they have one of the highest return of investments for your business. Whether you have a gift shop or an engineering firm, CGC will help you keep in touch with your customers, retain them and have them become your raving fans and an extension of your sales force! Listen to our recent vLog to find out why they still work, how often you should send, what type of content and more! Request a quote to...

Working with The Changing Algorithm  

Account Manager, Justine Mancini 9/23/2020 At Callan Group Communications, we always tout how important and necessary it is to stay on top of trends. What many people don't realize is staying on top of trends goes beyond just knowing the viral post of the day. This also means keeping an eye out for algorithm changes and trends in post engagement. One platform that often goes through more algorithm changes than most is Facebook. Yes, Facebook has been working on changing up its...

Business Development at Callan Group Communications

We love supporting our clients with business development. Hear ways we currently assist member Associations and commercial clients with their development strategies. If you need support with yours, we always offer a complimentary digital profile to guide you on your business potential and blind spots! https://www.youtube.com/watch?v=BurHF-rJpGk

Serving Acorn Ridge Cabin Rentals Since 2010

Planning on visiting the Gatlinburg area in 2018? May we suggest checking out Acorn Ridge Cabin Rentals for your cabin/housing needs? We have been working with the amazing team at Acorn Ridge Cabin Rentals since 2010! We have the privilege to write their monthly newsletter and manage their digital broadcasting. This 5 star rated cabin rental firm has a long history of providing excellent customer service. They really care about their guests who most make a tradition to stay with them...

ASSOCIATION & NON-PROFIT MANAGEMENT

Our team partners with associations and non-profits to execute an array of services as small as consulting to as large as a full production fundraising event. Cause marketing and event management are also key components to our mission and company goals. ASSOCIATION MANAGEMENT Too often associations fall behind because of the lack of volunteer support and follow through. That’s where Callan Group Communications comes in. We are currently hired by multiple local associations as their marketing & membership director and their...

Book Food Trucks for Your Next Event

Food trucks have really blown up in popularity over the past five years, and with good reason. Who doesn't smile as soon as they see a food truck pull up? Food trucks are a convenient (and not to mention TRENDY) way to feed a large group, with different options, in a short amount of time if necessary, without having to resort to something like a sandwich platter from the supermarket - which, let's face it - is not fresh,...

Google Your Business

After sitting back for years concentrating solely on our proprietary email newsletter business, we were approached to become a virtual marketing director for a local hot spot. Part of that role was to manage over a dozen social media sites and boost their new name and digital footprint by redefining their organic search. The results were amazing after a year. Before we began selling these services to other clients we beta-tested each platform to be able to prove that we...

Step Up Your LinkedIn Game

Over the past decade, we have seen many internet fads and social media trends come and go. As world savvy marketers, it is our job to not only know what is IN but also what is NECESSARY for your business to thrive year after year. In 2019, that "it trend" is LinkedIn for Business. You may already use LinkedIn as a way to represent you as a professional individual, and LinkedIn is great for that! You can use it to...