The Pricing Game

Office Away From Home – Daytona Beach

When you're a traveling marketer, finding the right place to set up shop is key! The right amount of space, positive energy, strong drinks and great service are a must to settle in to begin typing. Recently we chose Halifax Yacht Club for our office away from home. What a gorgeous venue located in the heart of downtown Daytona Beach. Bavarian soft pretzel with Yuengling infused cheese dip. Delicious snack for an afternoon pick me up. The pot stickers were great,...

Do You Really Have The Time & Expertise?

Being an entrepreneur or business owner may often seem like you have to tackle every aspect of your business on your own (especially if you are a small business), but chances are high that you don't have the time to excel at everything your business requires you to. Take marketing and content creation as an example. You know these are essential to your business growth, but are they your forte? You love your field or your industry, and you're both...

Foundation 37 “Gracious Givers”

Callan Group Communications was introduced to Foundation 37 last year. After learning about the amazing work that they do in our community, CGC decided to be a sponsor for their day of giving at Walmart during the holiday season. They do emotional work that touches our hearts and we are proud to support them once again! If you're looking to to learn more about Foundation 37 please consider attending the "Gracious Givers" Awards Banquet happening on April 7th at Atlantic...

Public Relations + Event Management = Success

With vast experience working with national non-profits for nearly 20 years, our event management talents exceed expectations. We love bringing education to all events and are hired for one-time needs or public relations on an ongoing basis where we incorporate both. Recently we teamed up with Todd Patrick & Co. Salon for our client, Tempus Hair Restoration for “Operation Hundreds of Heads”. With a team effort, we executed an amazing event that boosted both businesses on social, in black and...

Hiring a Marketing Firm?

It’s important to check out a business that you want to hire. I know when I do, I check them out on Google. I listen closely to their story of how they started. I ask them about their goals. And I listen to see if they are truly practicing what they preach. For example if someone is looking for a pool builder, is that builder involved in an association specialized in their industry? Does this pool company respond to...

MailChimp Then and Now

MailChimp Then and Now by Justine Mancini If you've been following Callan Group Communications for a while, you know that we have proven results that show that email newsletters STILL work and are one of the best marketing ROI you can get. Here at CGC we have our own proprietary email server that we use for many of our clients to send out newsletters. However, for a variety of different reasons unique to each client, sometimes we use a service such...

Get a Digital Profile for Your Business

Marketing is an important part of every company, no matter how large or small. Bringing your business to the attention of the community and making sure you stay relevant will increase your bottom line. Because we know every business has a different budget for marketing we offer a variety of custom programs to fit the needs of your business and boy are we rocking! We are very blessed to have so many new clients during this interesting time in our...

Don’t Be Prehistoric

If your digital portfolio doesn’t score an A+ your business may become extinct! We heard time and time again that Facebook was a fad, now it’s highly unusual for a business to not have a page. Same goes with many other digital sites. Keeping all of them updated and knowing the constant changing settings each one requires is time consuming and at times overwhelming. CGC loves doing a FREE digital profile for any business that wants to know their footprint score....

We Want Your Business To Be Seen

If you're focusing solely on online marketing, you are missing a big chunk of potential clients! CGC will not only boost your online marketing but also get you seen in print and heard on the radio. WE WANT YOUR BUSINESS TO BE SEEN! Creative measures are taken at CGC because we want you to stand out! Showing off your talents is a must. You're not doing it enough. Let us! If you haven't seen the results you were hoping for in your business...

What Is Your End of Year Marketing Plan?

What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...