The Pricing Game

Too busy to respond to online reviews?

Too busy to respond to online reviews both positive & negative…then you may be a “digital dinosaur” If your friends and patrons believe in your business, ask them to leave you a comment on popular review sites that are relevant for your industry. Review sites are the place many turn to when traveling, looking for a new restaurant, new doctors or simply where to go for entertainment! If you are someone who likes to support local businesses or simply loves sharing...

Email Marketing Presentation – Break Through the Inbox Clutter & More

Thursday, May 18 at 11:30 AM - 1 PM LPGA International - 1000 Champions Dr, Daytona Beach, Florida 32124 This presentation will dive deeper into the email marketing maze, teaching you time-saving shortcuts including: * How to build fresh email lists * What type of content gets read * The template game – making your newsletter look professional * Subject line "do’s" * CAN-SPAM laws * How often to send * How to incorporate social media effectively * Effective tracking – what it all means * Plan in advance every 6...

Public Relations + Event Management = Success

With vast experience working with national non-profits for nearly 20 years, our event management talents exceed expectations. We love bringing education to all events and are hired for one-time needs or public relations on an ongoing basis where we incorporate both. Recently we teamed up with Todd Patrick & Co. Salon for our client, Tempus Hair Restoration for “Operation Hundreds of Heads”. With a team effort, we executed an amazing event that boosted both businesses on social, in black and...

Client Spotlight: Gage Publications

Callan Group Communications (CGC) has been honored to be the chosen firm to work with Gage Publications since 2010. We met Jan and Marty Gage and knew immediately we would be a winning team. Gage Publications has been delivering magazines to Volusia and Flagler Counties since 2001. They had five impressive magazines including Halifax, Flagler, New Smyrna, Deland and Ormond. The recognized nine years ago that they wanted to offer a digital experience for their readers. They started with...

Book Food Trucks for Your Next Event

Food trucks have really blown up in popularity over the past five years, and with good reason. Who doesn't smile as soon as they see a food truck pull up? Food trucks are a convenient (and not to mention TRENDY) way to feed a large group, with different options, in a short amount of time if necessary, without having to resort to something like a sandwich platter from the supermarket - which, let's face it - is not fresh,...

TIS the Season of GIVING!

TIS the Season of GIVING! By Callan Group Client, Nita Schmellick, Pres/CEO with Community Foundation of East Central Florida WE have all heard many stories of nonprofits, some very big and well known, being involved in a scandal or financial mismanagement. How can we trust that when we make a donation to a nonprofit it will be used for good and the agency is fiscally responsible with our money? About 40% of all individual nonprofit donations are made in December. Charity Navigator...

Don’t Be Prehistoric

If your digital portfolio doesn’t score an A+ your business may become extinct! We heard time and time again that Facebook was a fad, now it’s highly unusual for a business to not have a page. Same goes with many other digital sites. Keeping all of them updated and knowing the constant changing settings each one requires is time consuming and at times overwhelming. CGC loves doing a FREE digital profile for any business that wants to know their footprint score....

Sample Proposal Sent To Prospect

It begins with a phone call or email. We are pleased to know the prospect on the line was referred to Callan Group Communications from a trusted partner. That always kicks off the conversation positively. WE LOVE REFERRALS and 100% of our clients have come from them for 6 out of our 9 years in business. Our community partners know that when they recommend our services that we: A.) know what we are doing and have the proven results & experience to execute their...

Office Away From Home – Daytona Beach

When you're a traveling marketer, finding the right place to set up shop is key! The right amount of space, positive energy, strong drinks and great service are a must to settle in to begin typing. Recently we chose Halifax Yacht Club for our office away from home. What a gorgeous venue located in the heart of downtown Daytona Beach. Bavarian soft pretzel with Yuengling infused cheese dip. Delicious snack for an afternoon pick me up. The pot stickers were great,...

“Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.” Voltaire

Tears were shed last night at our client's meeting when our creative director was presented with a surprise! The President of the Florida Swimming Pool Association, East Central Chapter and his wife presented Diane with a commemorative brick that will forever be on the new bridge that is being built over Silver Beach. They have a Veteran's Memorial opportunity where individuals can purchase bricks in honor and in memory of Veterans. Diane was awarded for her military service and for her...