Listen to how Callan Group Communications structures our pricing options, how we keep our overhead low and why we don’t “over charge” a client if we know we can!
Thursday, May 18 at 11:30 AM - 1 PM
LPGA International - 1000 Champions Dr, Daytona Beach, Florida 32124
This presentation will dive deeper into the email marketing maze, teaching you time-saving shortcuts including:
* How to build fresh email lists
* What type of content gets read
* The template game – making your newsletter look professional
* Subject line "do’s"
* CAN-SPAM laws
* How often to send
* How to incorporate social media effectively
* Effective tracking – what it all means
* Plan in advance every 6 [...]
Browsing through Facebook last weekend we came across Southern Hill Farm's Blueberry Picking Weekend which made me pause. The fact that they had two food trucks participating made me even more interested. With over 400 people interested/going I wondered where Clermont was and proceeded to Google maps to find out. An hour and some change from Port Orange, not too bad. I contacted my sweetheart and asked if he wanted to go blueberry picking. We both were raised up [...]
What a perfect time to highlight our dear friend and client for over a year now – Sandy with The Flower Market.
There is still time to order for Valentine’s Day for all you last minute shoppers! These hearts will start a conversation, but the right bouquet of flowers will leave her speechless!
Contact our friend Sandy at (386) 677-2191 or stop by 52 S Atlantic Avenue in beautiful Ormond Beach.
When you're a traveling marketer, finding the right place to set up shop is key!
The right amount of space, positive energy, strong drinks and great service are a must to settle in to begin typing.
Recently we chose Halifax Yacht Club for our office away from home. What a gorgeous venue located in the heart of downtown Daytona Beach. Bavarian soft pretzel with Yuengling infused cheese dip. Delicious snack for an afternoon pick me up. The pot stickers were great, [...]
TIS the Season of GIVING!
By Callan Group Client, Nita Schmellick, Pres/CEO with Community Foundation of East Central Florida
WE have all heard many stories of nonprofits, some very big and well known, being involved in a scandal or financial mismanagement. How can we trust that when we make a donation to a nonprofit it will be used for good and the agency is fiscally responsible with our money?
About 40% of all individual nonprofit donations are made in December. Charity Navigator [...]
“Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.” Voltaire
Tears were shed last night at our client's meeting when our creative director was presented with a surprise! The President of the Florida Swimming Pool Association, East Central Chapter and his wife presented Diane with a commemorative brick that will forever be on the new bridge that is being built over Silver Beach. They have a Veteran's Memorial opportunity where individuals can purchase bricks in honor and in memory of Veterans.
Diane was awarded for her military service and for her [...]
Marlon, aka "The Hat Fella", joined the CGC Crew in 2018 when he was introduced to us by Your Restaurant. He is a visual genius that can see angles that others may miss. With drone capabilities and close attention to detail, "The Hat Fella" is ready to make your story come alive!
Marlon was born in San Jose, Costa Rica and moved to the United States with the mindset of becoming an entrepreneur. When he started College at Indiana University [...]
When Diane Michael got a call from her father asking for her to fly to Port Orange to take care of him post-op from having all arteries to his heart replaced, she dropped everything left San Diego the following day. After spending a week cooking and cleaning while taking care of her dad, this energetic entrepreneur decided to contact the local Humane Society and host a fundraiser while she was in town.
In San Diego, Michael ran a successful business where [...]
With our nine year anniversary of delivering professional email newsletters approaching next month, we want to remind you of the continued importance sending regular campaigns is for your business, non-profit or association!
Newsletters are a vehicle to drive traffic to your website, social platforms and through your door. When done correctly, newsletters prove to be one of your most valuable marketing tools!
We recommend sending a minimum of once a month! Most of our clients send weekly because numbers don’t [...]
It is important to be constantly monitoring how your brand and business show up online. However, you're also super busy - scheduling meetings, designing product, networking, and trying to live your life outside of your business. Trying to monitor all social networks, blogs, online newsletters, discussion groups, and more is just too time-consuming. How can you monitor your brand more efficiently? Besides hiring a marketing agency (like Callan Group!) to take care of your online reputation for you, you [...]