The Pricing Game

Effective Gratitude – Universe Nudge

Callan Group Communications Creative Director, Diane Michael, aka "Digital Di", wrote "After Mom" in 2018. During this pandemic, she offers a suggestion of practicing "effective gratitude". Listen to part of Insight 10 which goes over a "gratitude shift". If this video touched you and you want more information on the account, Universe Nudge, follow on Instagram!

Before You Log Off for the Holidays… Don’t Forget Your Website

As the holiday season arrives, many businesses prepare to slow down — but online activity doesn’t. In fact, website traffic often increases as customers research services, compare providers, and plan for the new year. Your website becomes your 24/7 holiday “employee,” and a quick tune-up ensures it’s working at its best. 1. Fix Broken Links + Outdated Pages Year-end traffic is high, and a single broken link can send potential customers elsewhere. Now is the ideal time to check your menus, forms,...

How YouTube Engages & Educates Customers While Growing Your Business

Imagine if your marketing could do more than just sell—what if it could teach, inspire, and build trust all at the same time? That’s exactly what YouTube offers business owners who are ready to stand out. Today’s customers don’t want to be bombarded with ads. They’re looking for value—answers to their questions, solutions to their problems, and proof that your business is the one they can trust. And YouTube gives you the perfect platform to deliver that. Why Education = Engagement When...

Websites That Work

Diane Michael of Callan Group Communications goes over why you should be updating your website on a regular basis and talks about some quick website tips to keep in mind. Check out this quick video to learn why clients all over the country hire Callan Group's webmasters to create amazing websites that get results. Content Ghost Writer Updates are behind-the-scenes writing which takes place hourly at Callan Group Communication headquarters located in Ormond Beach. Our content queens have mastered the gift...

Featured Client: The Good Food Truck

Have a holiday party coming up & want something different to do for your dedicated staff? Hire The Good Food Truck! The Good Food Truck is a fan favorite locally at rallies, fundraisers, breweries and corporate locations. They are contacted regularly to host lunch at office buildings for staff appreciation and special occasions. Why not book them for your holiday party? Since The Real Chef Mark and his team are so sought after, they are almost completely booked so contact Justine...

Client Spotlight: Gage Publications

Callan Group Communications (CGC) has been honored to be the chosen firm to work with Gage Publications since 2010. We met Jan and Marty Gage and knew immediately we would be a winning team. Gage Publications has been delivering magazines to Volusia and Flagler Counties since 2001. They had five impressive magazines including Halifax, Flagler, New Smyrna, Deland and Ormond. The recognized nine years ago that they wanted to offer a digital experience for their readers. They started with...

Felt Results in Less Than a Week!

My body is yelling, "thank you, thank you, thank you," wow...after a long day I wanted to grab a bottle of vino & relax but still had lots of energy so chose a 30 minute swim instead. Not only am I now on hemp oil, I'm taking these powder sticks that have ginseng root, maqui berry, guarana seed, B3, B12 for energy....yerba mate & maca power for mood...milk thistle & bacopa extract for detox AND last but certainly not least...coconut...

Blueberry Festival of Greater Orlando – April 22

Browsing through Facebook last weekend we came across Southern Hill Farm's Blueberry Picking Weekend which made me pause. The fact that they had two food trucks participating made me even more interested. With over 400 people interested/going I wondered where Clermont was and proceeded to Google maps to find out. An hour and some change from Port Orange, not too bad. I contacted my sweetheart and asked if he wanted to go blueberry picking. We both were raised up...

How TOAST Email Campaigns Can Drive Your Restaurant’s Success

Running a successful restaurant is about more than just great food—it’s also about building and maintaining strong relationships with your customers. In today’s digital age, email marketing has become a crucial tool for staying connected with your patrons. If you’re using TOAST, you already have a powerful platform at your fingertips that can help you do just that. But are you leveraging it to its full potential? Email marketing is one of the most effective ways to keep your restaurant...

Office Away From Home – Daytona Beach

When you're a traveling marketer, finding the right place to set up shop is key! The right amount of space, positive energy, strong drinks and great service are a must to settle in to begin typing. Recently we chose Halifax Yacht Club for our office away from home. What a gorgeous venue located in the heart of downtown Daytona Beach. Bavarian soft pretzel with Yuengling infused cheese dip. Delicious snack for an afternoon pick me up. The pot stickers were great,...