Association & Non-Profit Experience

We have the honor of working with some pretty amazing groups locally. With our extensive non-profit experience we capitalize our marketing and management efforts to grow organizations and help them run their best! Often times we create so many volunteers who want to step up that organizations have to have elections because so many people want to get more involved. Like the featured picture that was taken at the 2017 Building Association Managers of Volusia elections with Maurice Bushroe with...

Newsletters Still Work

With our nine year anniversary of delivering professional email newsletters approaching next month, we want to remind you of the continued importance sending regular campaigns is for your business, non-profit or association! Newsletters are a vehicle to drive traffic to your website, social platforms and through your door. When done correctly, newsletters prove to be one of your most valuable marketing tools! HOW OFTEN? We recommend sending a minimum of once a month! Most of our clients send weekly because numbers don’t...

You May Be a ‪#‎DigitalDinosaur‬

If you think Instagram is for "young people" you may be a ‪#‎DigitalDinosaur‬ We started the "Civil War Sales" Instagram account on a Sunday night after picking up a new client at the Civil War Show in Charleston and within a few hours they already had over 400 like-minded REAL followers. People were "tagging" their friends letting them know to check out the merchandise and the hearts came flying in. We are experienced and educated on how to get the RIGHT...

Don’t Be Annoyed…I’m In Marketing

We’re friends on Facebook or Instagram. You thought you wanted to keep in touch with my life or maybe follow because you thought I was cute. After a few days you realized, damn this girl asks me to “like” or “follow” something every day. Annoying? To some, sure, but I’m in marketing people! I own two businesses. I have dozens of clients and I have tons of friends who own businesses, too. Of course, I’m going to ask you to...

Sample Proposal Sent To Prospect

It begins with a phone call or email. We are pleased to know the prospect on the line was referred to Callan Group Communications from a trusted partner. That always kicks off the conversation positively. WE LOVE REFERRALS and 100% of our clients have come from them for 6 out of our 9 years in business. Our community partners know that when they recommend our services that we: A.) know what we are doing and have the proven results & experience to execute their...

Email Marketing Presentation – Break Through the Inbox Clutter & More

Thursday, May 18 at 11:30 AM - 1 PM LPGA International - 1000 Champions Dr, Daytona Beach, Florida 32124 This presentation will dive deeper into the email marketing maze, teaching you time-saving shortcuts including: * How to build fresh email lists * What type of content gets read * The template game – making your newsletter look professional * Subject line "do’s" * CAN-SPAM laws * How often to send * How to incorporate social media effectively * Effective tracking – what it all means * Plan in advance every 6...

Blueberry Festival of Greater Orlando – April 22

Browsing through Facebook last weekend we came across Southern Hill Farm's Blueberry Picking Weekend which made me pause. The fact that they had two food trucks participating made me even more interested. With over 400 people interested/going I wondered where Clermont was and proceeded to Google maps to find out. An hour and some change from Port Orange, not too bad. I contacted my sweetheart and asked if he wanted to go blueberry picking. We both were raised up...

Practicing What We Preach

Commitment, Confidence, Connections! Possessing these qualities can sometimes mean we’re not the most popular one on the playground. We look out for the best interest of our clients. By doing this, we sometimes have to disagree with peers in our industry – making us appear to be the “bad guy”. Our commitment is to our crew first and then our customer. Showing that we practice what we preach internally before we sell it to our clients proves commitment. If we are...