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Client Highlight – The Flower Market

What a perfect time to highlight our dear friend and client for over a year now – Sandy with The Flower Market. There is still time to order for Valentine’s Day for all you last minute shoppers! These hearts will start a conversation, but the right bouquet of flowers will leave her speechless! Contact our friend Sandy at (386) 677-2191 or stop by 52 S Atlantic Avenue in beautiful Ormond Beach.

They May Be Annoying, But They Work

Email newsletters not only still work but they have one of the highest return of investments for your business. Whether you have a gift shop or an engineering firm, CGC will help you keep in touch with your customers, retain them and have them become your raving fans and an extension of your sales force! Listen to our recent vLog to find out why they still work, how often you should send, what type of content and more! Request a quote to...

Serving Acorn Ridge Cabin Rentals Since 2010

Planning on visiting the Gatlinburg area in 2018? May we suggest checking out Acorn Ridge Cabin Rentals for your cabin/housing needs? We have been working with the amazing team at Acorn Ridge Cabin Rentals since 2010! We have the privilege to write their monthly newsletter and manage their digital broadcasting. This 5 star rated cabin rental firm has a long history of providing excellent customer service. They really care about their guests who most make a tradition to stay with them...

TIS the Season of GIVING!

TIS the Season of GIVING! By Callan Group Client, Nita Schmellick, Pres/CEO with Community Foundation of East Central Florida WE have all heard many stories of nonprofits, some very big and well known, being involved in a scandal or financial mismanagement. How can we trust that when we make a donation to a nonprofit it will be used for good and the agency is fiscally responsible with our money? About 40% of all individual nonprofit donations are made in December. Charity Navigator...

Public Relations + Event Management = Success

With vast experience working with national non-profits for nearly 20 years, our event management talents exceed expectations. We love bringing education to all events and are hired for one-time needs or public relations on an ongoing basis where we incorporate both. Recently we teamed up with Todd Patrick & Co. Salon for our client, Tempus Hair Restoration for “Operation Hundreds of Heads”. With a team effort, we executed an amazing event that boosted both businesses on social, in black and...

Do You Really Have The Time & Expertise?

Being an entrepreneur or business owner may often seem like you have to tackle every aspect of your business on your own (especially if you are a small business), but chances are high that you don't have the time to excel at everything your business requires you to. Take marketing and content creation as an example. You know these are essential to your business growth, but are they your forte? You love your field or your industry, and you're both...

Video Helps Tell Your Story

Marlon, aka "The Hat Fella", joined the CGC Crew in 2018 when he was introduced to us by Your Restaurant. He is a visual genius that can see angles that others may miss. With drone capabilities and close attention to detail, "The Hat Fella" is ready to make your story come alive! Marlon was born in San Jose, Costa Rica and moved to the United States with the mindset of becoming an entrepreneur. When he started College at Indiana University...

CGC Storytelling for Clients

Storytelling is an important style of marketing that is too often overlooked. Everyone loves a good story and behind most businesses lies a GREAT one! First, you must decide what story you want to tell. Generally, you will start with your purpose. 1. Why did you start your business? 2. Was it to solve a problem that you had previously? 3. Was it something you were always passionate about? 4. Did people keep telling you that you belonged in that particular industry? I recently heard...

Newsletters -Still a Thing

Does your business send out newsletters? If not, this is an area of marketing you may be missing out on. A lot of companies have gotten away from sending out newsletter because they think they are a marketing tool of the past, but this is not so. NOT AT ALL! Newsletters are a great way to stay relevant to your customers. In a newsletter you can highlight many things. Maybe you are bringing in a new product or service that...

Digital Marketing Has Changed

Digital Marketing can be the key component your business is missing now and for years already. At Callan Group Communications we provide exceptional digital marketing to elevate your business beyond just the “walk-ins”. To start, we make sure your company is set up on all social media accounts. From Facebook, Instagram and Twitter to LinkedIn, Google My Business and many review sites that are relevant to your industry. There isn’t an avenue we leave untouched! Once you are setup on all...