Google Alerts

Crank It Up in 2023

LET'S CRANK IT UP A NOTCH THIS 2023 With a new year comes new decisions and new goals. CGC is ready to help your business explore new heights this year! We can start with a FREE digital profile where we examine many different aspects of your business. We'll let you know what's working and what we think you can do differently with better results. And if you like what you see, we're ready to join your team!

It’s Time To Reconnect!

Over and over again we hear the amazing results that occur from our ghost-written newsletter service. Sometimes responses happen after the first one sent. Imagine what could be produced for YOUR business if you had a strategic plan, template architects and designers to implement a monthly outreach newsletter! We are welcoming back past clients with a HUGE discount on newsletter & social media service for the New Year. << Learn More >>

ASSOCIATION & NON-PROFIT MANAGEMENT

Our team partners with associations and non-profits to execute an array of services as small as consulting to as large as a full production fundraising event. Cause marketing and event management are also key components to our mission and company goals. ASSOCIATION MANAGEMENT Too often associations fall behind because of the lack of volunteer support and follow through. That’s where Callan Group Communications comes in. We are currently hired by multiple local associations as their marketing & membership director and their...

Marketing Through an Economic Downturn

Listen to "Digital Di" discuss some tips on how to effectively communicate during crisis.

Instagram For Your Business

If you’re not using a business Instagram page to increase your profits, you may be a digital dinosaur. Instagram has quickly turned into a revenue generating machine for businesses in just six years! As of June 2016, the mobile photo sharing platform reached 500 million monthly active users (Source: Statista). If your business isn’t posting daily, at the minimum, you are definitely a digital dinosaur! Creating a business page is simple and free! But it’s not one of those sites where...

TIS the Season of GIVING!

TIS the Season of GIVING! By Callan Group Client, Nita Schmellick, Pres/CEO with Community Foundation of East Central Florida WE have all heard many stories of nonprofits, some very big and well known, being involved in a scandal or financial mismanagement. How can we trust that when we make a donation to a nonprofit it will be used for good and the agency is fiscally responsible with our money? About 40% of all individual nonprofit donations are made in December. Charity Navigator...

Do They Remember Your Business

Are you memorable to your customers? Are you the first business to pop into their minds when someone asks for recommendations for your field? Do they mention you in casual conversation when discussing their day with friends? Being memorable and staying at the forefront of your customers' minds requires constant communication! Callan Group Communications will be sure you are memorable to everyone! With a west coast casual approach, we go back to basics. Dropping off business cards at hair salons, passing...

Responding to Negative Reviews

Callan Group Communications responds on behalf of many of our clients on their platforms. Because we are an extension of their marketing and business development, we understand how to communicate their company goals and culture and do this by way of responding in their voice over dozens of platforms. This was a response we received from a newsletter that was sent out for one of our clients. We didn’t change grammatical or spelling errors. “Obviously u have music on Thursday. I...

JPG vs PNG

JPG vs PNG By Justine Mancini What is our internet experience if not for images? Anyone who has saved an image from the web or for a simple paint program knows that there are tons of file formats to choose from. If you're not a graphic designer, artist, or photographer, many of those file formats aren't going to be any of your concern. Instead, you probably most often deal with JPGs (or JPEGs) and PNGs. But do you sometimes wonder if you...

Your Employees Don’t Have Time

We see it too often...businesses that decide to add marketing responsibilities onto a team member who already has there hands full! That's not the best approach or ever recommended. Callan Group Communications' Crew prides ourselves in being part of our client's team. We handle the daily marketing and business development tasks that are required to maintain continuity and growth for an ever-changing market regardless of industry. We are ready to provide you with a digital profile to show you areas of...