Google Alerts

A Google Alert A Day Keeps the Negativity at Bay

It is important to be constantly monitoring how your brand and business show up online. However, you're also super busy - scheduling meetings, designing product, networking, and trying to live your life outside of your business. Trying to monitor all social networks, blogs, online newsletters, discussion groups, and more is just too time-consuming. How can you monitor your brand more efficiently? Besides hiring a marketing agency (like Callan Group!) to take care of your online reputation for you, you...

FloDesk Affiliate – 50% off your first year

Callan Group Communications began as an email newsletter architect agency in 2008. It is still a core aspect of our business, and we constantly remind owners that sending out monthly or biweekly newsletters is so important. Sending email newsletters has gotten more costly for those that “get it” - who have grown their lists in the thousands. As an ever-evolving team of marketing professionals, the crew at Callan Group Communications found a new platform to save our clients’ money. We...

Why Your Business Can’t Afford to Ignore YouTube (And How We Can Help You Win Big)

Picture this: a potential customer searches for a service you offer. Instead of reading a long web page, they click play on a video—and within seconds, they’re watching you explain your expertise, showcase your work, and share stories that stick. They’re nodding along. They’re convinced. And before you know it… they’re your newest client. That’s the power of YouTube.It’s not just a platform—it’s a 24/7 sales machine, trust-builder, and brand amplifier all rolled into one. The reality?Over 2.7 billion people use...

The Ultimate Guide to Creating a Marketing Brochure That Works

If you’re looking to make a lasting impression with your marketing materials, your brochure is one of the most powerful tools you can use. A well-designed brochure isn’t just a flyer—it’s a representation of your brand, your values, and what you can offer to your customers. So, how do you create a brochure that works? We’ve got you covered! At Callan Group Communications, we specialize in creating brochures that not only look great but also drive results. As the ghostwriters...

Crank It Up in 2023

LET'S CRANK IT UP A NOTCH THIS 2023 With a new year comes new decisions and new goals. CGC is ready to help your business explore new heights this year! We can start with a FREE digital profile where we examine many different aspects of your business. We'll let you know what's working and what we think you can do differently with better results. And if you like what you see, we're ready to join your team!

Is Your Website Speaking to Today’s Audience? How to Refresh, Revamp, and Stay Relevant

A company’s website is its digital storefront, and if it looks outdated or lacks functionality, it can drive potential clients away. In 2025, having a modern, user-friendly website isn’t optional—it’s essential. Signs It’s Time for a Website Refresh Slow Loading Speeds: If your site takes more than three seconds to load, you’re losing visitors. Outdated Design: A site that looks old-school doesn’t instill confidence. Poor Mobile Experience: Over 60% of web traffic comes from mobile devices. Low Engagement or High...

Survey Suggestions for Your Clients & Your Staff

When it comes to surveys, Callan Group Communications recommends sending them to your clients at the minimum every year. BUT when is the last time you thought about sending surveys to your employees? Or even your vendors? You've heard so many times, "communication is key" but how are you executing that in your business world? We recommend a few quick tips in this five minute YouTube video. If you have any other suggestions, please feel free to comment on the video....

Stop Guessing: Your Brand Has No Clear Strategy – Here’s How We Fix It

Let’s be honest: if your marketing feels random, your results probably do too. A scattered strategy leads to inconsistent branding, missed opportunities, and wasted money. Sound familiar? At Callan Group Communications, we’ve worked with dozens of brands that were stuck in strategy limbo—and turned them into success stories with consistent messaging, killer content plans, and smart campaign timing that actually moves the needle. We don’t throw spaghetti at the wall. We build roadmaps. We take the guesswork out of your marketing by aligning...

Unlocking Webinar Vibes: How Callan Group Communications Boosts Your Engagement Game

In today’s digital scene, connecting with your audience is a must. At Callan Group Communications (CGC), we’ve been rocking impactful webinars for ages—way before online classes became a thing. With our experience, we’re here to help you harness the power of webinars for engagement, education, and so much more.   Let CGC Help You Host a Webinar? Webinars are more than just a trendy way to market; they bring some serious perks. Here’s why you should think about hiring CGC to add...

Best Practices on Review Sites by Callan Group Communications

Hear some tips on ways we utilize review sites for businesses in the Callan Group portfolio. https://www.youtube.com/watch?v=L-ajrQx8zQc&t=20s