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Newsletter Best Practices

Email Newsletter Still Work! Listen to our best practices! CGC has been an email service provider since 2008. Email newsletters still work and even though they may not be as popular as they once were in the past decade they still bring in one of the highest returns on investment in marketing. Listen to CGC's tips and best practices. If you want more info on how to let CGC handle your email newsletters, contact us via email or 386-538-1083. As always,...

What Is Your End of Year Marketing Plan?

What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...

We Become Your Marketing Director

The Marketing Director is essential to ensuring growth! They keep the production of deliverables on time and on focus. At Callan Group Communications, your Marketing Director will guide you through what is needed weekly for your specific goal by facilitating the following services: PRINT & LEGACY MEDIA Magazines & Newspapers Marketing Materials Business Necessities DIGITAL FOOTPRINT Responsive Website Social Platforms Customer Retention YOUR MARKETING TEAM Your Time Your Budget Your Staff Read More...

Practicing What We Preach

Commitment, Confidence, Connections! Possessing these qualities can sometimes mean we’re not the most popular one on the playground. We look out for the best interest of our clients. By doing this, we sometimes have to disagree with peers in our industry – making us appear to be the “bad guy”. Our commitment is to our crew first and then our customer. Showing that we practice what we preach internally before we sell it to our clients proves commitment. If we are...

The Negative Impact

Online reviews have certainly become the modern "word of mouth." In this day and age, it is estimated that 85% of customers trust online reviews as much as a personal recommendation! Additionally, up to 90% of consumers look at a product's reviews before they decide to buy. This is great for a company that has tons of positive reviews, but what about the negative ones? Have you ever left a negative a review? Furthermore, have you considered what kind...

To Hoot or Not To Hoot

To Hoot or Not To Hoot... I get the question "Do you use Hootsuite?" pretty often from business professionals and friends when asking about my work. I quickly respond after a reaction that some can compare to a look of disgust with, "not one bit!" No offense to #Hootsuite...for some people this software may be a life saver, but I have NOT had the same experience. I also don't like to judge before experiencing, so I tested out for a couple...

Expanding Service Offering: Surveys

With the growing theme of opinion-based feedback, Callan Group Communications (CGC) is expanding their survey offerings. We hear a ton of comments in our industry. Everything from, people don't give their email addresses out to their customers feelings on sales and hours of operation. The question is always the same, when have you last surveyed them? With detailed technology at our fingertips it is easier than ever to gain information. Callan Group Communications has always administered surveys and suggested to clients...

Don’t Be Annoyed…I’m In Marketing

We’re friends on Facebook or Instagram. You thought you wanted to keep in touch with my life or maybe follow because you thought I was cute. After a few days you realized, damn this girl asks me to “like” or “follow” something every day. Annoying? To some, sure, but I’m in marketing people! I own two businesses. I have dozens of clients and I have tons of friends who own businesses, too. Of course, I’m going to ask you to...

Cutting Edge Practice Right Here in Port Orange

Our crew had a great time at Tempus Hair Restoration's seminar on Platelet Rich Plasma & Stromal Stem Cells Procedure in Maitland last week. More and more doctors are beginning to talk about the latest trend in hair restoration: using Platelet Rich Plasma (PRP) and Stromal Stem Cells (SVF) combined to regrow your hair in a PRP/SVF procedure. But before you sign up for this, you need to understand exactly with you are being offered. We recommend contacting Dr. Marco Barusco...

You May Be a ‪#‎DigitalDinosaur‬

If you think Instagram is for "young people" you may be a ‪#‎DigitalDinosaur‬ We started the "Civil War Sales" Instagram account on a Sunday night after picking up a new client at the Civil War Show in Charleston and within a few hours they already had over 400 like-minded REAL followers. People were "tagging" their friends letting them know to check out the merchandise and the hearts came flying in. We are experienced and educated on how to get the RIGHT...