Does your business send out newsletters?
If not, this is an area of marketing you may be missing out on. A lot of companies have gotten away from sending out newsletter because they think they are a marketing tool of the past, but this is not so. NOT AT ALL! Newsletters are a great way to stay relevant to your customers. In a newsletter you can highlight many things. Maybe you are bringing in a new product or service that you want to showcase. This is a great way to do that. This is also a great opportunity to introduce new employees or give a “shout out” to an employee that is doing a great job. There can also be a section about monthly promotions as well as company news.
Customers can sign up to receive your newsletters on a monthly basis via email. Then, every month when you send out your newsletter it can be accompanied by a coupon. This will get customers thinking about something they want and give them an incentive to buy it.
Newsletters don’t have to be a time-consuming undertaking for you as the owner. This is something Callan Group Communications can easily do for you! We create content and architect the newsletters for many of our clients. We set up the systems for your clients to be able to register to receive them, send them and track the responses.
Contact us today and let us show you another avenue of marketing you should be taking advantage of!