JPG vs PNG

JPG vs PNG By Justine Mancini What is our internet experience if not for images? Anyone who has saved an image from the web or for a simple paint program knows that there are tons of file formats to choose from. If you're not a graphic designer, artist, or photographer, many of those file formats aren't going to be any of your concern. Instead, you probably most often deal with JPGs (or JPEGs) and PNGs. But do you sometimes wonder if you...

MailChimp Then and Now

MailChimp Then and Now by Justine Mancini If you've been following Callan Group Communications for a while, you know that we have proven results that show that email newsletters STILL work and are one of the best marketing ROI you can get. Here at CGC we have our own proprietary email server that we use for many of our clients to send out newsletters. However, for a variety of different reasons unique to each client, sometimes we use a service such...

To Print or Not to Print (Media)

To Print or Not to Print (Media) By Justine Mancini One of the many ways Callan Group Communications remains unique in this fast-paced world of marketing is our belief in Legacy Media. Legacy Media is "the old media"- particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and yes, even television. Some say print is dead, we assure you – it’s not! CGC travels regularly gaining insight on cultural aspects of marketing in metro areas. We are constantly viewing what...

Working with The Changing Algorithm  

Account Manager, Justine Mancini 9/23/2020 At Callan Group Communications, we always tout how important and necessary it is to stay on top of trends. What many people don't realize is staying on top of trends goes beyond just knowing the viral post of the day. This also means keeping an eye out for algorithm changes and trends in post engagement. One platform that often goes through more algorithm changes than most is Facebook. Yes, Facebook has been working on changing up its...

Business Development at Callan Group Communications

We love supporting our clients with business development. Hear ways we currently assist member Associations and commercial clients with their development strategies. If you need support with yours, we always offer a complimentary digital profile to guide you on your business potential and blind spots! https://www.youtube.com/watch?v=BurHF-rJpGk

Using Hashtags To Help Inform

Tips On Instagram & Using Hashtags Let's help viewers know what restaurants are open by hash tagging the city and then delivery or take out. For example: #PortOrangeDelivery or #DaytonaTakeOut. That way we can visually see what's available in one space. Listen to some quick tips from Digital Di with Callan Group Communications. If you want more info on how to let CGC handle your Instagram, contact us at www.thecallangrp.com or 386-538-1083. As always, please LIKE us on Facebook and follow...

Websites That Work

Diane Michael of Callan Group Communications goes over why you should be updating your website on a regular basis and talks about some quick website tips to keep in mind. Check out this quick video to learn why clients all over the country hire Callan Group's webmasters to create amazing websites that get results. Content Ghost Writer Updates are behind-the-scenes writing which takes place hourly at Callan Group Communication headquarters located in Ormond Beach. Our content queens have mastered the gift...